S.W.O.T. analysis is a great tool for analysing different aspects of your business, particularly the strengths, weakness, opportunities and threats.
When considering the THREATS in particular, you shouldn’t fear the things you put under this category, in fact these can often be the opportunities you are looking for to disrupt your business and even your industry and take a great leap forward.
Say to yourself “What would a competitor have to do for me to think, oh shit I’m screwed now!” and instead of waiting for this to happen to you, take the first mover advantage and get on with it yourself.
Every THREAT is, with the right mindset, an OPPORTUNITY in waiting.