You have a superpower, the ability to alter the future.
Changing thoughts, changes actions, your thoughts don’t define you, they are like clouds, you are the sky. Make thoughts serve you, rather than use you.
Actions you do repeatedly become habits, replace your bad habits with productive habits, small daily changes compound over time, years later providing exponential returns.
First set your sights on the highest possible good, for the betterment of you and yours today and into the future, as well as for the betterment of your society, you can have no better goal than that.
Orient yourself towards the good, towards love, be the hero of your own journey, of your own story, strive to make yourself the ideal you aspire to be.
Then focus on the daily habits that move you towards that ideal, day by day, action by action, connect your actions today to your ideal future self, like lining up dominos, each toppling the next, building momentum, with increasing inertia, makes it easier over time.
Sacrifice part of the present for the future, otherwise you’ll be sacrificing the future for the present.
Negotiate with yourself and make it work, you’re not your own servant, be kind to yourself.
Make the day ahead the best it can be while being as productive as possible, it’s a marathon not a sprint, and consistency is key.
The journey of a thousand steps, starts with just one, then one more … .
Use regret of unfulfilled potential drive you forward, while a worthwhile goal pulls you towards it.
Master the ability to get results, again and again.
Better results come out of better actions, which come out of better thoughts, so mindset makes all the difference. You become the consequence of your thinking.
Fix your goal on who you want to be in 5 years, then craft a path towards that destination.
Make the journey as meaningful as you can, because it is the journey that will consume your time and attention, and these two resources can’t be repeated or replaced, they are consumed and finite.
You are the hero of your own journey, a transformation from who you are into who you aspire to be, not just for you and yours today, but for you and yours into the future.
The secret is in doing it for the betterment of society. While society can be corrupt and tyrannical, it is also a safe space to grow in. Outside of its protective embrace is the dragon of chaos.
Each individual who values rights must also accept responsibilities to move their society closer to God and away from the Devil. You have the power in your Being, and you have work to do.
Don’t fall by the wayside, don’t be a contributor to evil, don’t shun your responsibly, don’t settle for being king of the lost.
You may not be religious, but the divine is part of what you are.
Carry the love in your heart into future generations. They will be tomorrows custodians of this great planet we call home. Don’t short-change your children, and your children’s children. You owe them the chance to live their own hero’s journey, to pass love forward, to make the world a better place to live and thrive.
You have your challenge, stand up and accept the meaning that comes from this great responsibility.
Get results by taking the Hero’s journey, a journey of self-discovery, a journey of looking into the unknown to extract the knowledge that undoubtedly lurks there, updating the map used to orient yourself in the world, making yourself a force to content with, possessing a sharpened mind, an articulate persuasive communication style, which wins over minds without having to resort to tyranny to garner support. This journey of transformation, is both an internal and external process of overcoming, of moving beyond, getting around, of jumping over some limitation, some obstruction, or obstacle, needing to improve in three areas –knowledge, motivation and productivity.
Life includes a great deal of struggle and suffering. But what if I told you there is opportunity for hope? What if I told you that you could improve your life, and the life of your family, and make things better in your community?
If you’re not interested in doing this, then you should accept you have no cause to complain. If you are unwilling to make the necessary changes and take the actions to make life more bearable, then that’s a conscious choice that you’re making. But stop pointing an accusing finger at others and realise your own lack of effort contributes to the problems you complain about.
It’s difficult to deal with the human condition; our vulnerability in a world that often seems possessed with negativity and malevolence.
This negativity starts with the tyranny of the culture and society we live in. Value hierarchies become power grabs that benefit the few, rather than value structures that serve the masses. Some people benefit, not because they provide more value, but because they wield more power. The old way of doing things holds back new ways of doing things.
The negative aspects of nature include all of its destructive elements. We’re talking about things like the aging process, illness and disease, natural disasters and the inevitability of our own deaths. All these things are out to get us and our loved ones. Loss is part of life, some people experience greater losses than others, but we all experience loss at some point in our lives. At the end of it all, we know we must face our own mortality.
If all this wasn’t enough, we also face the cruelty of human nature. We see it in the actions of others and see the potential in ourselves.
So it’s understandable that against all this potential for suffering the predicament for human beings is a difficult one. We must find something that counteracts this negativity and makes the suffering worth enduring.
The way to do this is find meaning in life, something of a hero’s journey that offsets life’s tragic circumstances.
First, we must recognise that society, nature and human nature each have their positive aspects that offset their negatives.
Culture and society is a protector that shields us from nature and the darker side of human nature. Most of the time we interact with others free of fear that they are going to attack us, take our possessions and make our lives a living hell. Society does this by socialising people, teaching what is expected of them in a civilised society. Sure, there are some that break the rules, but imagine what the world would be like if chaos reigned. We take this aspect of society for granted, but realise it’s not a certainty, it’s a privilege that we enjoy because of the sacrifices of those generations that have gone before us.
The push and pull of liberal and conservative traits holds hierarchies in unstable equilibrium and it needs both to maintain the tension in which hierarchies function best. The conservatives maintain the necessary hierarchies, the liberals hold them to account by standing up for those souls that accumulate at the bottom. Hierarchies tend towards tyranny if left unchecked, so we require liberals, hierarchies are necessary and so we require conservatives. If you think the answer is to tear all hierarchies down, you don’t understand their function nearly well enough. Hierarchies give something for people to aspire to, they focus productivity and they work as long as they remain fair. We must all fight for equality of opportunity, social mobility, and ensure we remove tyrannical power from the game.
Nature is not just a threat to life, it is a life giver. It is the creator of all the beauty that surrounds us. We take much of this beauty for granted, but it only requires us to open our eyes to see the majesty that nature has gifted us.
Now let’s consider the positive aspects of human nature. Sure, there is much evil in the world. Those who would rather destroy, than build, those that spread hate rather than love. These people get most of the attention from media, but fortunately they are in the minority.
The other side of human nature is the capacity for love and connection, for innovation and selflessness. There is much of this positivity out there if we look for it. Many of the things we get enjoyment from comes from human endeavour and ingenuity. Again we take these things for granted, but it is truly amazing that these things are so routine and stable, that we can take them for granted. Water flows when we turn the tap on, electricity is available at the click of a switch. We have heating, shelter, food, the internet, the power of functionality in the phones that consume much of our lives. We have cars and roads to help you get to places, and planes to fly to far-off lands for a few hundred pounds. Wow.
So life is not all about suffering, there is much to be grateful for. Everything contributes to the rich tapestry of life and makes it so interesting.
But it’s important to find meaning in life, something to aim for and aspire towards, a sense of direction.
You don’t have to come up with the next big invention to make a difference in the world. You can work small, but work at beautifying it to the best of your ability. Jordan Peterson posits it starts by “tidying your room”. By making the space you inhabit the best it can be, you improve your house, by improving your house, you improve the street, by improving the street you improve your community. And if everyone did this…wow.
Growing up, I remember the little old ladies sweeping the pavement outside their front door. Just this simple act of sweeping the pavement would make me think how this little old lady was contributing to keeping her space neat and tidy, and how it demonstrated her pride in where she lived, and I thought I should do the same. It rubbed off on me, and I’m sure it had some impact on others who witnessed her doing the same thing over the years.
I see many people complaining about where they live, but I wonder what they do (apart from complaining) to actively make things better.
Communities are made up of people, not inanimate objects. People can make the most dismal places feel like a nice place to live. The tenement block becomes a depressing place because the community lets it become one, the people that live there allow it to become so.
I like the example used by Jordan Peterson in many of his talks about finding meaning in the smallest endeavours. He talks about running a modest café and it being a microcosm of communal activity, a place for neighbours to meet and congregate. A place where people rest before they go and do their important work. A place to nurture and educate their employees to be better and find pride in their self-sufficiency. This isn’t just about talking up a menial job, it’s about recognising the contribution it makes to the people who benefit from it.
The taxi driver is not just a taxi-driver, he/she is an important part of the economy, who serves to help people get to where they need to go. Without him/her many people would suffer greatly. They would be isolated, unable to get to important appointments, unable to get to the shop, unable to get home safely from a night out etc.
You have more power than you think, so make a positive contribution, no matter how small it is. A kind word can improve someone’s day, take a few minutes to speak to a neighbour, you might be the only person they get to talk to today. You probably know how upsetting it can be if someone says something mean to you, it can stay with you and really put a dampener on your day. You might know the frustration of letting someone out of a junction, when driving, and not having them acknowledge your kindness.
Little things make a big difference. Find meaning in these simple gestures and acts, and find meaning by pursuing a meaningful goal, regardless of how small a contribution you initially think it makes.
We can probably all agree that being able to get results and achieve success is no bad thing, after all we are exploratory creatures. We aren’t designed to rest on our laurels and be satisfied with what we have. We always want to have more and to be better. We can try to fight our nature, but it’s a constant battle to engage in.
It’s also important to be grateful for the things we have, and to enjoy the fruits of our labour and the rewards of our love, otherwise, what’s the point.
But forward momentum is part of our genetic makeup, and it’s easier to face that truth than deny it.
We currently find ourselves stuck at point A, when we want to get to point B.
Point B is the promised land. It’s the place we aspire to be, if only we could get there. There may well be many smaller intermediary goals that point towards the end destination, and like dominos we need to line them up so each can help knock down the next.
Having a goal gives us a sense of direction, otherwise we are aimless, like a rudderless boat drifting wherever the current takes us. Goals allow us to take strategic action.
The consequences of not moving forward towards goals, towards point B, can be hard to stomach. The initial frustration is later replaced by regret and both these negative emotions drain self-esteem. A disaffected person can easily become embittered and take a destructive path which aims to tear things down rather than contribute to make things better.
We can all have more by being more. To have more than you’ve got, you’ve got to be more than you are, according to self-development guru, Jim Rohn.
Most things in life are unknown to us in any meaningful way. We know just enough about things to get through our daily routines, but meaning is condensed into abstract representations which allow us to manage our interactions with them, but little more.
This condensing of meaning lightens cognitive load, and allows us to focus attention on more important things, usually in pursuit of our goals. Everything is an aid, an obstruction or irrelevant in pursuit of whatever we’re busy aiming for.
For example, if we’re driving down to the supermarket in a bit of a hurry because it’s about to close, every red light, or motorist is an obstruction acting to block our goal.
Everything that’s irrelevant to our goal is ignored or filtered out, most of the time. It doesn’t affect us and our current endeavour so we need not pay any attention to it.
The same is true with regard to the attainment of knowledge, we are motivated to learn things that interest or concern us, but everything else is ignored or filtered out of our conscious attention.
As a consequence of our limited knowledge, most things are unknown. We may know things on a superficial level, especially if we are curious, or as a result our life experiences, but there is always much more to learn, then we could ever know.
The unknown can be a scary place, it’s full of potential, made up of good and bad. The unknown is full of opportunities and possibility as well as risks and dangers. We’ll come back to the unknown shortly.
Learning new things involves finding accurate information, and as most information is not acquired from personal first-hand experience, we must find it from other reliable sources.
However, this is easier said than done, although we have more access to information than ever before, there is so much more misleading and incorrect information that has to be sorted through, to find the golden nuggets that will actually help us.
It’s all about learning what we need to move from point A to point B, and this can take a great deal of time and dedication to do. We have to do our research, find the nuggets of information we can use, put that into practice and learn through the experience of doing. It’s a process of learning, trying and failing (if we must), there isn’t really any other way to do it. Try to get better at filtering out the things that will cause you to fail, but don’t fear failure, just make sure you learn from it, and try to ensure it doesn’t put you out of the game completely.
Coming back to the unknown, any kind of meaningful change requires reaching into the unknown as we search for answers to help us move forward. If you’re not taking the actions you know you should be taking, then something is preventing you.
Fear is usually the most frequent reason people don’t chase down their goals. Fear of failure, of discomfort, of uncertainty, of embarrassment if things don’t work out as planned. Fear is even more persuasive if you lack confidence in your ability to do what’s required, or in case you find yourself out of your depth.
The unknown carries within it the monster of all monsters. It is a category of threat that holds all possible fears. But we also realise that the unknown is made up of all potential: all risks and dangers, but also all opportunities and possibilities.
The self-preservation instinct is often our guide within the unknown domain. It’s the biological reflex which causes us to freeze, take flight or fight. It’s easy to fall foul of this initial gut-reaction, which has little interest in anything other than protecting us from pain or suffering. If all you do is listen to your survival instinct, you’re certain to remain stuck at point A.
It’s useful to understand that motivation has two opposing forces: Blocking motivations like fear, but also supporting motivations that help propel us forward towards our goals.
With a shift in perspective, you can make use of the fear impulse to move you forward. Use the fear of regret to propel you towards your goals. Imagine looking back at your life as an old man or woman, having not pursued your goals or dreams. How would you feel about living a life only half lived? Regret can be a positive emotion if you harness it to support your progress.
If you’re anxious about doing something you need to do, you instinctively know that you’re lacking in some department. You have a realisation at some level that you need to learn or acquire something that you don’t currently possess. Carl Jung once said, “That which we need the most will be found where we least want to look”.
Finding inspiration within your belief system will sustain your journey towards your goals.
We weave beliefs into stories that we tell ourselves, and which subsequently guide our behaviours and actions. If your story isn’t serving you, change it for a more inspiring story.
The move from point A (where you are now) to point B (where you want to be), is a journey, a journey of transformation. It’s like any story you’ve read in a book or watched on a screen.
You are the hero of your own story, of your own journey. Like all the great fictional heroes, you have something you need to learn in order to make yourself a better version of who you currently are. You have to find the courage to face your fears and still move forward. Solve your own problems, face your own demons, and you will be stronger for it.
Pick a goal and plot a path forward that inspires and excites you, focus on that path, learn what needs to be learned so you improve as you journey forward. Embrace the challenges and solve the problems that block your path. Each win gives you the ammunition to fight the next battle, all the while you get stronger and more competent to deal with ever bigger problems. If you can pick a goal that also solves other people’s problems, you’re probably onto a winner.
Having direction, gives meaning in life and results in positive emotion.
What should be? We’ll call it point B.
What is? We’ll call it point A.
How to transform A to B.
Be the Hero that voluntarily goes into the unknown, to learn what needs to be learned to convert A to B.
Be brave enough to deal with the dragon of fear and bring back the treasure that you find there, to improve your society for the good of all.
In a nutshell, this means being a problem solver. Start by solving your own problems; figure out what’s holding you back from the life you’d rather be living, and find a way of conquering them. Whether it be fear of failure, fear of disappointment, fear of being conflicted, lack of self-confidence, if you’re not where you want to be, something is holding you back.
Once you’re able to deal with your own problems on an ongoing basis, you can use the same principles that have helped you, for the benefit of other people. You will then be a master problem-solver, the Hero that goes out to slay the dragon of chaos and brings order to disorder, time and again.
We often think CHANGE will be a simple process, a case of cause (we do something) and effect (something happens as a consequence). For example, we learn to drive, pass a test, get a car so we can drive around where we want to go. Or we learn a skill, let’s say programming, then we can go looking for a programming job. We learn to swim, we go swimming etc.
These are reasonably straight forward examples of simple change, but let’s consider another example that tends to be more problematic. Let’s say we want to lose weight, why can it be so hard to shed those pesky pounds?
We first must KNOW what is required to lose weight; which is, we must consume less calories than we burn off as energy. It’s as simple as this to lose weight, right? If we do indeed eat less calories than we burn off as energy, than losing weight is inevitable.
But many people often struggle to achieve weight loss, why is this?
Figuring out what calories we are consuming and how many calories we’re burning off is difficult to gauge. We get so many mixed messages from the media and people around us, we are told fat free food is the way to go, then we find sugar is really the problem. Finding accurate information from reliable sources is critical for success, but harder than it should be.
If we are armed with the correct information, we then have to deal with MOTIVATION. We have to overcome our desire to eat those calorie-loaded sweet treats. They taste so good don’t they?
Such desires are the enemy to our goal of losing weight. Here at getresults.org.uk we call them blocking motivations, they are blocking progress towards our goal. In fact, they can be taking us further away from our goal as with the example of eating calorie-dense foods; we’d be putting more weight on rather than losing it.
Fear is another example of a blocking motivation, it isn’t usually a factor when trying to lose weight but it can be when we’re, say, wanting to start a business or looking to make some meaningful change to our lives or professional life. We fear the thought of failure, loss, disappointment, embarrassment etc and this can stop us taking action altogether.
Discomfort, inner-conflict, coping strategies and lack of support are other examples of blocking motivations.
Then there is COMPLEX CHANGE to consider, this is change where there are more variables and moving parts to consider, many of which aren’t under our direct control. For example; if you want to set up an online business, you have to figure out what message you need to use to communicate and market your product or service, so that you get people to visit your site and buy. This isn’t just about what you are doing, it’s about shaping the thoughts and behaviours of other people. This is altogether more complex than just controlling your own actions and behaviours.
You can see how complicated things start to get when considering CHANGE. We must not under-estimate the difficulty of the challenge, even with apparently simple change. But armed with the right knowledge and motivation, it can be mastered, and once mastered, it will help you in other aspects of life, from health to wealth.
Check out the site for more information on the subject of change and the aim of getting results, it is dedicated to the pursuit of achieving success in all areas of life. Hope you find it useful on your journey of change.
The BELIEFS we hold so dear, are often, indirectly holding us back from chasing down our goals. The way we use beliefs to make decisions, and to interpret the world around us, can result in, both positive and negative consequences for us as individuals.
Our beliefs are the core of how we evaluate the world we live in. They determine, often on a subconscious level, who and what we pay attention to, or ignore. They influence what we do, or don’t do. They shape how we interact with others. They inform our choices about what groups we decide to join, or not. They affect who and what we are drawn to and who and what we avoid, who and what we disagree with and whether we take action or stay put.
I like to think about beliefs like bullet points that form the backbone of a story we tell ourselves, which we believe with some certainty, that we use to navigate the world around us.
For instance if you believe the following…
The world is a dangerous place – The news is full of horrible, violent events, I can’t remember it being this bad when I was younger
People are more violent these days than they used to be, I can’t remember all this knife crime and shooting I hear about now
People only care about themselves, and are less likely to help others, than they used to be
Community spirit is long gone, people aren’t as friendly as they used to be
So these beliefs form the backbone of a story that depicts the world as a lonely, scary place, with danger at every turn, where people are out to get you or rob you. – okay I’m exaggerating for effect here, but you get the point. The stronger you hold these beliefs, the more powerful the resulting emotions you will fear.
So how do you think this thought process is going to shape your behaviours? You might go out less particularly at night, or avoid certain places altogether because you see them dangerous. For instance, you might turn down the opportunity to go on holiday to somewhere you’ve heard has had problems in the recent past.
You might be less trusting of strangers when you interact with them, coming across as unfriendly and uncaring from their point of view. This impacts how they react to you in return. You can see how we can easily get the wrong opinion of someone and vice versa.
If you see someone in distress you might rush by, for fear of falling into a trap. It might well be a trap, it does happen, but it might also be someone that desperately needs your assistance.
You might prefer to keep yourself to yourself, rather than seek the company of others in social situations, making you seek aloof and unfriendly.
It’s not hard to see that these underlying beliefs are impacting the way you might make decisions, how you interact with people and places and how others see and interact with you. This shapes your relationships and directly impacts the quality of your life.
Life’s experiences are a combination of interpretations, emotions, behaviours, reactions and interactions which act like a feedback loop; all of which, are built on top of our core beliefs.
So what can we do about beliefs that are spoiling the quality of our lives? Surely we can’t just change our beliefs to suit us, after all, they are based on truths and reflect how the world actually is, right? Otherwise they wouldn’t be our beliefs in the first place, would they?
Well, let’s consider what a belief is. My definition of a belief is ;
“It’s a thought (which is a mind constructed abstraction) we hold with some certainty to be true.”
The dictionary definition is;
“An acceptance that something exists or is true, especially one without proof.”
The directory definition is interesting because it adds “with proof” at the end. Yet I’d bet few of us consider our beliefs not to be based on proof, we might not even contemplate this possibility. When in fact, many beliefs we hold are based on nothing more than assumptions, inferences, and the testimony of other people.
Beliefs are absorbed through social conditioning. We learn them from people around us, from the media, from influential people like teachers, parents, authority figures, experts, from peers, work colleages and friends. Increasingly we are strengthening such beliefs through social media algorithms that are designed to feed us more information that we have “liked” in the past.
Okay our personal experiences shape our beliefs to some degree, of course, but consider than our beliefs are underpinning how we even interpret our experiences.
We see or hear something and almost instantly give is some meaning. This meaning is based on our beliefs. At the same time we are filtering out incoming stimuli and data that we aren’t interested in. For instance we buy a red Mini, we suddenly start seeing red Minis everywhere. Where there no red minis around before we purchased one, or were they always there but we just didn’t notice? Check out this video, follow the instructions, and see the power of our minds to filter out unnecessary stimuli.
So beliefs are core to what we pay attention to and what we filter out.
Something else that’s important to understand about our beliefs are they are often invested with our sense of self. This means we psychologically attach to them. They become our belief, we and the belief become one. Because we do this particularly with strongly held beliefs we fall into a couple of traps.
The first trap we fall into is we notice evidence that supports the belief, and ignore anything that contradicts it. This is known as confirmation bias.
The second trap we fall into is we find it hard to change a belief because we’re invested in it. To change the belief we must first accept we were wrong to begin with, and this can be unacceptable for our fragile Egos.
The way to avoid these traps is to avoid investing our sense of self in them. How? Well, use a scientific approach, consider beliefs like a best guess (hypothesis) that you actively try to disprove. That way you don’t fight for them, instead you’re open to hearing contradictory evidence. You suddenly stop trying to be right, and instead try to find the truth.
So the question becomes, which beliefs should we keep and which should be abandon? In truth, we should, as I’ve said previously, turn all beliefs into best guesses. But specifically it’s the beliefs that are holding us back from going after our goals we should target first. If it’s not serving you, drop it or change it.
Beliefs that hold you back tend to be self-confidence focused. Consider these common beliefs…
I’m not capable of doing [blank]
I don’t have the experience/resources/skills/ talent to do [blank]
You need to be [blank] to succeed at doing [blank]
We often allow these beliefs to put us off even trying to make progress, due to fear of things like disappointment, failure, loss, embarrassment, etc.
Changing such beliefs or incorporating new beliefs that empower us will help us to overcome such limiting beliefs
The best way to learn is by doing
Failure is a necessary part of learning and making progress
I am capable of doing this, I might have to learn something new or develop a skill further, but I can do it
If I lack a particular skill, I can find someone who I can hire to help me
Where there is a will, there is a way…always
I can only truly fail if I give up completely – I will not be beaten
You are never too old to learn new tricks
If you change the way you look at things, the things you look at change
These are empowering beliefs, but they are also very true, and more grounded in reality than simply saying “I can’t do this”. Why can’t you do it? Who says so? Based on what, the past? Remember the past doesn’t equal the future, how’s that for a belief.
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Drive your actions,
What you do,
What you don’t do,
What interests you,
And what doesn’t,
What you enjoy,
What annoys you,
What you’ll do,
What you won’t,
What turns you on,
What turns you off,
What you say and how you say it,
They choose your friends,
Where you live,
What you do for a living,
If you drive or not,
Where you holiday,
If you holiday,
What you buy,
What you throw away,
They are your focus,
They colour your world,
They make you liberal or conservative,
Leave or remain,
Kind or mean,
Social or reclusive,
They make you fat or thin,
Successful or not,
They determine if you’ll give up or soldier on,
They are your path to freedom or your prison.
So what are beliefs?
They are rigid thought forms invested with sense of self. Formed from assumptions, inferences and the testimony of other people. They are a consequence of our social conditioning. Our thoughts are largely given to us by others.
What they are not, is fact or truth. They can be changed, reformed, manipulated to serve you better. They can and are manipulate by skilled persuaders to get you to do things for them, so be warned, be vigilant. Bring awareness to your beliefs, if they are hiding from scrutiny, observe your behaviours and emotions and ask why? What belief is driving this?
As long as you know where you currently are, and where you want to go (your goal), you will be able to map out what is required to fill the gap between the two. Getting results means you have to have a plan of action to move you towards your goal.
Now many people think about this in simplistic terms. For example lets say you want to start a business online and you come up with the following plan of action;
Simple isn’t it, this is a outline list of tasks that need to be done for you to get a business up and running online.
However if you think this is all you have to do and the world will be knocking down your door, you’re very much mistaken.
Each step is somewhat more complex than I’ve shown above because it’s not just about what you do, it’s about how your audience responds. If your website isn’t pressing the right buttons for visitors they are not going to take the action you want them to and buy from you.
So you may have to try different marketing channels, different messages, different media and different offers to see what works for you. Complexity comes from things you can’t directly control or predict. There is often no one right way of doing things, and what works for one business might not for another.
Sure the vast majority of people are looking to improve their situation in some way, they are looking for growth in economic wealth, for social wealth for physical and psychological wealth. If your solution nudges them in that direction, you’re going to have a better chance than you would otherwise.
But you’ve got to communicate this benefit to your audience through your marketing messages. What you think will resonate with them, might not, so you have to test ideas, tweak, improve and test again. You also need to understand their pain points, what is going to motivate them to take action and so on. Below is table with some of this complexity factored into it.
Are they willing to pay for a solution I can provide?
Is it worth doing from my POV?
Where can I find prospects to find this information?
What is the business model?
Where will the solution be available (online or bricks and mortar)?
Set up website
Drive traffic from..
Social media channels
Target prospects wherever they are
Deliver the right message at right time to the right person
Allow prospects to know, like and trust you
Encourage goodwill by providing value to prospects who aren’t ready to buy just yet
Engage emotionally through branding
Consider marketing channel choices
Build social proof/signals
What channels are prospects spending attention on?
How can I get their attention?
How can I engage with them there?
What type of messages will help me get known, liked and trusted?
E-commerce to take payment
You must work to improve your results through continually improving your plan of action and improving your problem solving capabilities.
It’s vitally important you factor complexity into your plan of action, it’s the one thing that is going to hold things up and stand in the way of you getting results.
This is a system focused on KNOWLEDGE and PRODUCTIVITY, it doesn’t take into account any MOTIVATIONAL elements that might be holding you back from taking the action YOU need to be taking. If you fear failure or disappointment or loss, if you fail to take responsibility, if you lack resourcefulness or self awareness, these are all motivational problem areas that need to be addressed.
Motivation is a subject in its own right and there are lots of articles throughout the site dedicated to it. Check them out here.