Blog

Featured

Interesting Content From Across The Internet

Featured


This video from Uplift talks about dealing with your inner world to improve your outer world, after all your outer world is a reflection of your inner world. Self awareness is a very powerful skill to develop.

Archive

This is a great video detailing how to be effective in your meditation practice. Susan Piver talks you through her recommended mediation process.

  1. Place attention on your breath,
  2. Openness – allow your thoughts to be as they are. Don’t try to fight them coming and going, just don’t let them distract you,
  3. When you notice you are being distracted, let it go. There is nothing to hold onto.

If you’re interested in persuasion, this is a must watch for you.

Watching This Video From Alan Watts Will Help You To No Longer Fear Death

Jim Carrey is a multi talented guy, as well as being hilariously funny in films like Dumb and dumber, Ace Ventura and many other popular movies, Jim is a great motivational speaker. This is one of his best talks, about how to think about living your life, enjoy

We are all the same under our “labels”, we are all members of the human race. Our “labels” act to separate and divide us, they try to fool us into thinking we are different to others, but in reality these labels are lies. We are more than our names, ages, race, religion, politics, our country of origin.. we are more than the colour of our skin. We are one, we are the human race….check out the video above for more insight.


Posted by Get Lasting Results on Tuesday, 29 December 2015
Goal setting is a key component for improvement. After-all you need to have at least an idea of the direction you’re heading. A direction-less life, without purpose is one without passion. Find out more about goal setting here

The cycle of behavior

A video posted by @getlastingresults on

I wrote abit about the cycle of behaviour here

Influencing Opinion Of Your Brand

Get Results: branding components graphic
Get Results: branding components

Successful branding is about controlling the perception of your business/ brand in the mind of prospects and customers alike. It’s made up of …

Impression

The impression people have of your business is going to heavily influence whether they are going to consider buying from you or not.

Being perceived as credible, likable and trustworthy, is particularly important with regards to people who have had little or no previous experience of your business/ brand.

Perception is a dance between impression and reputation. As people get to know more about your brand/ business, reputation becomes more influential, but even then, people’s impressions can still be altered through ongoing interactions. In the same way you can go off people, you can certainly go off brands and businesses depending on new information. There is no such things unconditional love, with regards to branding. However people tend to be more forgiving of bad experiences, or bad publicity if they have previously built up positive history with you.

Reputation

Your reputation is about what people say about you when you’re not there.

Always be looking to strengthen your reputation through all customer touch points for new and returning prospects, and customers. Reputation is spread through word of mouth and technology that performs in the same way as word of mouth. If you have a bad reputation, you need to take a serious look at what is going wrong, having a strong brand with a bad reputation is the worst place possible to be.

Remember this point; If you’re not strengthening your brand, you’re weakening it, there is no middle ground here, so ensure you’re strengthening it at every opportunity.

Throughout the customer journey, there are a number of touch points they are exposed to your business/ brand in some way. You should look very carefully at each of these points and consider how they impact your reputation, and influence impressions of your  business/ brand.

Some possible touch points might include..

Social media channels

  • What are you posting about?
  • What value are  you adding to prospects and customers?
  • Are you constantly trying to sell or are you adding value  in other ways? Consider Gary Vaynerchuk’s jab, jab, jab, right hook principle, otherwise known as build brand, build brand, build brand, push offer.
  • Are you’re communications giving the impression you want them to give, through the imagery, copy and other media?
  • Are they driving your brand promise home?

Search engine listings & website

If your customers are searching on search engines for the solutions that you provide, you must make sure you can be found there, either through SEO, or PPC.

What pages are you being found through?

Are people finding your page, but not clicking on your link? If not clicking on your link, why not? Are you not giving them a reason to click?

Are you communicating the right messages on those pages, once they click through?

Are these pages helping to build your brand, through the copy, images and other media?

Are you demonstrating enough social proof through reviews and testimonials, case studies and the likes.

Premises and signage

Is your premises and signage giving the right impression of your business/ brand?

Is it all ON BRAND?

Your people and value delivery

Your people include your Customer service reps, Receptionists, Employees, Leaders, and sales people. Your brand promise is not just something you just say, it’s something you live from and in. All beliefs and values, and the subsequent behaviours that come from them, should be aligned to drive you brand promise forward. Branding starts within your business and is then communicated out through what and how you do the things you do to bring value to the market.

Control OPINIONS

At the end of it all, you are trying to control the OPINIONS of your prospects and customers, and indeed, everyone else that comes across your business/ brand.

They have to KNOW, LIKE and TRUST your business/ brand.

To KNOW you

They can only know you, if they see you, so been visible. Share your story with them, let them see you in action with behind the scenes content or  a 247 like backstory. Be as personable as possible, don’t hide behind a corporation persona, because people prefer to buy from people.

To LIKE you

Think about the people you like and why; generally people are attracted to people who are like them. People who they feel they are on the same side as, and have things in common with. We learn this through interaction, and sharing, so your business/ brand needs to do the same kinds of things, by sharing and caring.

To TRUST you

To build trust, you must be AUTHENTICTRANSPARENTCONSISTENT and GENUINELY want to look out for best interests of your customers.

Without these, people will see through you and your intentions.

Summary

It’s vital you control the narrative and story around your business and brand.  Make sure the reception of your message is as intended, during the transmission of it. Otherwise you might mistakenly misread what people think about your business /brand, so keep communication channels open both ways, to ensure you’ve got a good handle on the opinion of the people that matter; your prospects and customers.

Make sure your message is simple to understand and easy to remember, emotionally meaningful from the point of view of prospects and customers, and further strengthens your brand promise.

For more about marketing, check out our marketing guide, here.

Check out our branding series, here.

Types Of Income

Get Results: types of income graphic
Get Results: types of income

When it comes to earning a living, there are so many different options, but if you want to be really wealthy, as in having lots of spare dosh, what’s the best way to go about it? For a more in depth guide, check out our wealth guide, here.

We’re keeping the discussion limited to income options in this post, but our wealth guide talks about dealing with expenditure as well.

#1 LINEAR income

This is the option of providing value once, and getting paid once for it. It’s the route the majority of people go down, trading time for money, as in working for a salary, or a fee, if you’re a freelancer. This is considered the least expandable, because there is a limit to the number of hours you can work and the income you can make. Sure you can, if you’re say, a sports star earn incredible income from your work, but it’s still limited to some extent. Many sports stars earn extra income from merchandising or other deals that take advantage of their celebrity.

#2 PASSIVE income

Create or buy assets or provide value once, and get income from it over and over again. This could be achieved from buying stocks and shares, and getting dividend payments year after year, or royalties for say music or art that you own, or licencing of intellectual property that’s yours. If you’re thinking of charging for say a video course, you film it once, and get paid over and over again for it, if it’s considered valuable enough.

Some other examples of recurring income

  • Affiliate sales
  • Property income (rent) or profit made from buying and selling
  • Marketing activities that attract paying customers
  • Royalties from intellectual property (art, photos, ideas, writing, music)
  • Licencing fees (ideas, inventions, IP)
  • E-books sales
  • Book sales
  • Pension income
  • Stocks and shares income
  • online courses (videos, e-books and email automated)vert
  • Peer to peer lending
  • Rent out a room in your house (Airbnb style, or to a student, or lodger)
  • Lead generation website – supplying leads to local businesses
  • Online store selling products that can be drop shipped
  • Youtube videos that are popular and have advert placements on them
  • Pay Per Click adverts on website
  • Property renting out advertising space (car, building, fence)

#3 RECURRING income

Recurring income comes about by providing ongoing value or owning assets that you get regular payments for. This would include things like memberships or subscriptions for magazines or websites that you own, or from rent, if you’re a landlord.

#4 LEVERAGED income

Last but not least is leveraged income, which involves making income from other peoples resources, such as their money, time, effort, assets, skills, or popularity. You can do this if you own a business and employ people for instance, you get them to use their skills to make you money. You can also leverage other people’s resources via partnerships or joint ventures.

Other examples of leveraged income include

  • Owning a franchised business
  • Network marketing (avoid these)
  • Being a talent agent
  • Owning a freelancer service website where you earn a commission

So there you have it, I’ve tried to keep this post as short and concise as possible, hope you got some value out of it.

Get Results: buy and sell assets graphic
Get Results: buy and sell assets

Marketing: The Story Of The Lottery Ticket

Get Results: marketing quotes battle of perceptions
Get Results: marketing quotes battle of perceptions

A teacher stands in front of his class of business executives and holds up a lottery ticket. He says to the audience,

“This ticket was an unsuccessful match for numbers two weeks ago. It cost me £2 for it. Will anyone give me £2 for it?”

None of the class responds.

“I’d happily take the best offer you’re willing to give for it, anyone?” asks the teacher.

Again, none of the class responds.

“I’d happily take 20 pence for it, last chance!”

There is a nervous shifting in chairs as the audience look at one another confused, but again none of them responds with an offer for the ticket.

“Okay”, says  the teacher. “Well, if I tell you this ticket didn’t win anything two weeks ago, because I only actually purchased it for the lottery this coming weekend. What would you give me for it now?”

There is a number of humorous exchanges between audience members before one of them shouts out “I’ll give you a £1 for it.”

The teacher asks “Any better offers?”

Another audience member shouts out “I’ll give you £2!”

“Okay!” says the teacher, “I think I’ll keep hold of it in that case, because this ticket wasn’t purchased for this weekend’s lottery, it was purchased for last weekend, and it was a winning ticket for the £30 prize!”

Now the audience members responded with some laughter and a realisation they have been fooled.

The teacher asks “Now what will you give me for this ticket?”

One of the audience says jokingly “I’ll give you £2 for it!”, but then offers £20

Another says “£25!”

The teacher hands the ticket to the person who has offered £25 and says “It’s yours”, the person gives him the £25 after checking that the ticket is a genuinely winning ticket, he realises it has in fact won the £100 prize, not the £30 as stated by the teacher.

The teacher asks, “So this person has got herself a £100 prize which has cost her just £25! How silly do the rest of you feel now lol?”

The audience agrees they have missed out on a great opportunity, and congratulate the woman who had got herself a great deal.

Now this story is used to illustrate the perception of value and how it can be manipulated.

When the class are led to believe the ticket was a failed attempt from a couple of weeks ago, it is valued at zero. None of the audience perceived any value in it at all, and why should they?

When the ticket is described as actually a ticket purchased for the upcoming lottery draw, audience members value it more, in fact £2 is offered for it, which is the face value of the ticket anyway. Why has the audience member offered this? Well because that is the market value  for a ticket in an upcoming draw, and the person may think they have a chance to win something with it, as they would if they purchase the ticket themselves. In fact they were going to buy a ticket anyway for this weekend’s draw and think the opportunity that has presented itself may be a lucky omen.

When it is revealed the ticket is in fact a winning ticket, the offer goes up to £25, which still provides a surplus of £5 for the winning offer, which of course is still a good deal.

When the audience discovers the prize is actually £100, much of them feel quite envious of the winning bid, because they have missed out on an even better deal.

The ticket is the same ticket throughout this whole scenario, the only thing that has changed throughout, is the story the teacher is telling the audience, about the value of the ticket and the subsequent perception from the audience.

The value of the ticket isn’t wrapped up in the material it’s made of, after all it’s just made of paper! It’s not wrapped up in its cost, the cost of the ticket is the same in all the proposed situations.

The value of the ticket is perceived to be in its winning potential, in its reward value.

If I told you I could guarantee you £2 for every £1 you spent with me, would you not spend as much money as you could get your hands on, if you trusted me to deliver on that promise?

Of course you would!

That’s what marketing is all about, the promise of a reward that outweighs the cost of that exchange. The rewards don’t have to be just monetary gains either, psychological gains are often even more important. Having more money is only valuable because of what having more money means to you; more money equals more freedom, more choice, better or bigger possessions etc.

If you can genuinely provide more value than you take in return (in the way of money), and make sure the audience perceive that value, you’ll be a successful marketer.

But remember great power comes with great responsibility. Use your marketing powers for good, and keep your  promises!

Otherwise  you’re not a marketer, your a scammer.

Check out our marketing guide, here.

Deal With Rapid Change

Get Results: rapid change
Get Results: rapid change

The modern world is fast moving, and we are, more than ever, required to try to keep pace with it. This requires the following…

To have a big enough WHY – If you’re not driven towards something, you’re going to struggle to find the motivation to learn what needs to be learned, and to do what needs to be done. Aligning your inner purpose with your outer purpose is a sure way to commit to the cause.

Ensure there is NO RESISTANCE – let go of the way things are, release any fixation you might have on the way things are or have been and open yourself up to the new, which brings me nicely onto the next point.

Open your mind to new ways of working, at least to the actual way things are now, today and keep one eye on where things are heading.

Keep looking forwards – stay ahead of the curve. The pace of change  might scare you, because often change means risk and uncertainty, but with the right mindset, it also presents opportunities. Position yourself to take advantage of the way things are going to be. It’s going to happen, whether you like it or not, so better to make the most of it, rather than burying your head in the sand and pretending it’s not happening.

The next point is to become a FAST LEARNER! The skill that is going to future-proof you is the ability to learn new things as fast as possible. This starts with having the right mindset; be a lifelong learner, a master of what you know and an apprentice of what you don’t know. The fastest and most effective way of learning is by doing. You really can’t beat experience and purposeful practice.

Keep bureaucracy to a minimum, that of you or your organisation. This includes any regulations and rules you might operate within. Use just enough to get the job done. We can take a lead from nature with regards to this. The impressive flying acrobatics of Swallows runs on 3 simple rules; avoidance, direction and distance. Complex communities like that of Ants is based on simple rules that don’t rely on mountains of regulations, paperwork, check sheets and meeting about meetings.

Give yourself a a GOAL, and use it to gauge general direction, rather than it being a rigid, fixed, non-movable destination. Remain open to accidental discoveries and serendipity, but be wary of temptations and distractions that gets in your way and damage productivity and progress. There’s a fine balance to be struck here, which can only be fine-tuned through trial and error.

Finally use the getresults framework to ensure you KNOW – WANT – DO what’s necessary to get the results you’re seeking. Sign up for our newsletter to learn more.

 

Healthy Eating: Baked Salmon With Prawns and Veges

Get Results: healthy eating: baked salmon
Get Results: healthy eating: baked salmon

Today is fish day

Baked salmon with prawns and veges

Pre boiled baby potatoes

Sliced onions and red peppers

Cherry tomatoes

Fine beans or any of your fav. veges.

Season salmon and veges with salt and pepper and put everything together in your baking dish.

Add a knob of garlic butter and half fresh squeezed lemon juice, chopped parsley and drizzle with olive oil. Baked at 200°C for 25-30mins. 

While you’re here, why not check out weight loss guide, here

Managing Organisational Change To Get Results

Get Results: nothing changes if nothing changes
Get Results: nothing changes if nothing changes

Managing organisational CHANGE

Change is hard for one person, doing it yourself can be really difficult, let alone managing the change of a whole organisation.

Everyone is different, motivated by different things, with their own personal insecurities and fears.

How is it even possible to manage what is essentially a very personal thing, but on a one-size-fits-all basis, as you would with a large organisation?

We have one thing in common, in that we all want to improve our current situation, to feel we are improving in some way. This can come about through…

  • Feeling more valued
  • Feeling we are contributing more through our job function
  • Learning new skills
  • Our ability to make use of our talents
  • Being trusted more to use our judgments and skills
  • Not feeling like we are being exploited and used without any of the benefits
  • believing we can move forwards or upwards within the organisation
  • feeling we are not getting caught up in unnecessary politics within the workplace, and being supported when flare ups occur

It’s important we don’t over pander to employees, instead treat them as adults, with responsibilities, but be supportive, when required.

Get Results: the process of transition
Get Results: the process of transition

There are lots of frameworks that lay out the step by step stages people may pass through, throughout the change process; feeling anxiety, happiness, denial, then fear, guilty, depression, hostility, and finally acceptance (as in the illustration above). These kinds of frameworks can give us some appreciation of the possible stages our employees may go through, but they aren’t going to help us actually manage the change process, because they fail to account for the complexity of individual employees and the fact that employees have different fears, and motivations, and will be going through different stages and emotions at different times and for different reasons.

Let’s now look at the possible objections employees might have to any organisational change.

Get Results: emotional and practical
Get Results: emotional and practical

Why employees resist CHANGE

They may fear losing something from the  current status quo.

They may just be indifference to the change process and/or destination the organisation is hoping to move towards.

They just can’t see or don’t agree with big picture vision of what the organisation is wanting to do.

They don’t agree with the path forward and the possible discomfort they might have to endure while making the transition, or they might just think there is a better solution available to the organisation.

They might feel they are already overworked and don’t want more workload on top of what’s currently on their table.

They may feel ignored or excluded in the decision making process.

They may fear a loss of face, responsibility, job security as a result of the change process.

They may be suspicious of some hidden agenda – fear a devaluation at some point – lack of trust in those who yield power.

They may feel change will be slow or it might prevent some self interested increase  or advancement further down the line.

They may fear they will lack autonomy going forward or fear extra responsibility in future, which they are uncomfortable about.

Now not every employee will have such objections, others will have some or all of the above. A one-fits-all solution is not going to be an effective approach to implementing change because of such complexities.

The way ahead for long lasting CHANGE

So the question becomes, how do we effectively manage change, taking all these concerns and complexities into consideration?

Well you would have to first ensure that the organisation goals and change process are aligned to the inspirations of employees whilst actively managing their fears on a one to one basis.

This could be achieved by ensuring they feel more valued, have more autonomy, learn more skills, are trusted to make decisions, are able to contribute more etc.

The change process will only be successful, if employees are involved, are part of the process, and benefit from the changes.

Take employees through the getresults.org.uk framework, and improve their self awareness, improve their ability and willingness to take responsibility, ensure they are open minded and able to see possibilities rather than risks, help  them be more committed to the process of change, by dealing with their own fears, discomfort and conflicts with the support of the organisation, at every stage.  Sign up for our newsletter for more info.

Change requires employees to acquire the necessary knowledge to make progress, be more motivated to seek improvements and learn better techniques and methods, and embrace the opportunities to improve productivity.

The organisations leadership should be like a gardener, preparing the ground, the space, to make it easy for nature to do it’s thing, rather than being like the carpenter, who tries to control every aspect of the work, shaping it to his/her wishes.

If your method for change doesn’t align with the natural instincts of employees, and doesn’t take advance of human nature, you’re facing a path of conflict and struggle.

In his book “Brave new work”, Aaron Dignan uses the following method for organisational change.

Get Results: the transformation loop
Get Results: the transformation loop

This is an inclusive, persistent, continual process of evolution rather than revolution, where employees are empowered to remain involved in the evolving process permanently. It breaks away from a linear process, one step, then the next, and instead involves looping through a cycle of noticing Tension, Practice and Experimentation. I’d recommend checking out his book for more about this approach.

For more info about getting results and the methodology we use, sign up for our newsletter, or look through the information on this website.

 

Be Creative and Connect With Something Deep Inside

Get Results: creativity is just connecting things in a new way
Get Results: creativity is just connecting things in a new way

Connecting with your creative instinct can provide you with a deep sense of fulfillment. Creativity has a way of directly touching something in our soul. Personally I find it rejuvenating, fulfilling and even spiritual.

Be more creative!

For efficiency we tend towards path of least resistance, often this is the path taken before; routine, habit, structure.

We have to dig deeper to get more creative.

Get off the path of least resistance, and try something new, a change of direction.

Step out of your comfort zone and learn a new skill.

Specialisation is rewarded by society, but it is binding and narrowing, whereas trying lots of different things, means a greater variety of inputs, more influences, more diverse experiences.

To do new things, you have to be confused and frustrated, at least to start and to be creative, to think outside the box, you have to be willing to be wrong.

Brains are novelty seekers, they gets bored easily.

We have to push boundaries.

If we go too crazy, too far out, nobody is going to follow us there. The secret is to explore the range of possibilities, pushing boundaries  everywhere to figure out what works and push the limits of creativity.

Our brains can interfere with the creative process, we fear failure. Don’t be afraid of failure – success rises from the ashes of failure. Embrace the possibility of failure as an opportunity to try and learn

You don’t have to invent something completely new to be creative, use an old idea in a new way. Blend different ideas into new ideas, different things into new things.

Develop a creative mindset, take risks and try something new TODAY!

Healthy Eating: Grilled Chicken and Orange Salad Couscous

Get Results: Healthy Eating Grilled Chicken and Orange Salad Couscous
Get Results: Healthy Eating Grilled Chicken and Orange Salad Couscous

Simple and easy meal to make. If you fancy a bit different taste to usual BBQ chicken flavour, why not try this?

Grilled boneless thigh chicken marinated in fresh
Juice of 1 whole orange
Juice of 1 whole lemon
1 tbsp wholegrain mustard
A little bit of salt and pepper.
Done.
Serve with couscous and salad. I made leaf lettuce, spring onions, peeled oranges and salt and pepper for my salad. 

Stay Motivated: With Quote Graphics

Quote graphics are a great way to stay motivated, check out some top quotes, and keep the page bookmarked because we’ll be changing these graphics regularly.

Healthy Eating: Couscous and Sticky Chicken BBQ

Get results: couscous and sticky chicken bbq
Get results: couscous and sticky chicken bbq

Check out this great easy to make meal of fresh and fruity homemade couscous on a bed of lettuce along with sticky chicken BBQ.

Remember weight loss starts with healthy eating, otherwise it undermines your exercise routine. It’s all about getting the balance right between calories in versus calories out.