This video from Uplift talks about dealing with your inner world to improve your outer world, after all your outer world is a reflection of your inner world. Self awareness is a very powerful skill to develop.
This is a great video detailing how to be effective in your meditation practice. Susan Piver talks you through her recommended mediation process.
Place attention on your breath,
Openness – allow your thoughts to be as they are. Don’t try to fight them coming and going, just don’t let them distract you,
When you notice you are being distracted, let it go. There is nothing to hold onto.
If you’re interested in persuasion, this is a must watch for you.
Watching This Video From Alan Watts Will Help You To No Longer Fear Death
Jim Carrey is a multi talented guy, as well as being hilariously funny in films like Dumb and dumber, Ace Ventura and many other popular movies, Jim is a great motivational speaker. This is one of his best talks, about how to think about living your life, enjoy
We are all the same under our “labels”, we are all members of the human race. Our “labels” act to separate and divide us, they try to fool us into thinking we are different to others, but in reality these labels are lies. We are more than our names, ages, race, religion, politics, our country of origin.. we are more than the colour of our skin. We are one, we are the human race….check out the video above for more insight.
Posted by Get Lasting Results on Tuesday, 29 December 2015
Goal setting is a key component for improvement. After-all you need to have at least an idea of the direction you’re heading. A direction-less life, without purpose is one without passion. Find out more about goal setting here
When it comes to creating content for your website or blog, it can sometimes be difficult to know what to write about. This post is here to help you generate some content ideas.
When it comes to creating content you can either…
Be a facilitator, by providing access to and curating other peoples/experts content, and providing additional insight and commentary in order to provide additional value.
You can create your own unique content from scratch, although this takes more time and effort.
Or you can document your journey and provide insight to those following you. This can have the added bonus of ingraining recently learned knowledge for yourself, and giving you an opportunity to better understand what information you’ve just acquired.
There are really only 3 types of content
Escapism and entertainment content – fun stuff, games, videos, movies, that are humourous, clever, insightful, inspirational, scary, emotional, intriguing or interesting
Information and utility content – calendars, diaries, to do lists etc
Social content – around people and community
It’s important to understand that context matters. So make sure your content bares some relevance to your website and business. For example it doesn’t make any sense talking about the latest gadget releases if you’re trying to promote a gardening business. Keep your content relevant to your target market, help them or entertain them in a way that adds value for them.
Content can be made up of:
Be cautious of the following pitfalls…
Focusing on the wrong topic,
Using the wrong media,
In order to ensure you don’t fall foul of these pitfalls, you must have some understanding about the type of people you’re wanting to attract and cater for.
What do your visitors want to know?
How can you best provide value for them?
What content will help built, trust, credibility and generate some goodwill with your target audience?
Some additional info
Chart your own progress
Your journey to build your business – moving your business online
Your progress in a new job
Learning a new skill – learning SEO, PPC
Put sale techniques into practice
Sell something different every day testing your sales skills
Cover current niche trends
Current photography trends/techniques
Explore the topic more freely and in-depth
Cover local issues
Real estate – local amenities, history of area – reasons why it’s good living here
Local relevant events
Content can come in many formats, here are a few ideas…
Lists of lists
Did you know
Covering fast changing situations
From around the web
Summing up events
Q&A for interviews
High level breakdown
Some more content formats (excuse any duplicates to previously mentioned types)
“Day in the life of” Post
Videos – screencasts, talking heads, illustrations, graphics, film roll
I love this poem by John Whittier called Don’t quit. Words can be inspiring, and help generate positive, forwards momentum. They often help us re-focus our motivation, and gentle push in the right direction. Hope you enjoy…
Self imposed limitations are the stories we tell ourselves why we can’t do something, or can’t reach a certain level..
People won’t like me
I don’t know enough
I’m not an expert in the field
I’m no good at writing
I’m not good at running a website
I don’t have the money
I don’t have the time
I don’t have the resources
I’m not thick skinned enough to be able to deal with any criticism that might come my way
I don’t have the talent to earn £500k a year
These stories start with “I don’t”, “I can’t” , “I’m not”, so look out for them.
These are all reasons why you shouldn’t take action, so you don’t get hurt. They are designed to protect you from failure. They are coping excuses for not pursuing your goals and feeling okay about it. Coping excuses are one of the main reasons goals don’t get chased down.
Tell yourself more empowering stories. Stop trying to protect yourself from everyone else, start protecting yourself from yourself. Get out of your own way, because deep down you are your own worst enemy.
Failure isn’t something to fear, it is an opportunity to learn what doesn’t work, so you can get closer to what does work.
Failing often, means your pushing boundaries, you’re trying things out.
The worst thing is making all the same mistakes, over and over again.
Just make sure you’re listening to the market, to the feedback it gives you, even if it’s critical and be prepared to pivot when necessary.
A caveat here though, figure out what you are truly good at, ideally something you also like doing, and what you’re not so good at. It is a case of horses for courses, you can’t be great at everything, so be honest with yourself, enlist of people close to you, who will give you honest feedback, or let the market tell you. Improving your self awareness is a critical first step for success. You can then focus on your strengths and enlist the help of people who are better at the things you’re not so good at, or figure out a way forward that better suits your unique skills set.
Laughter is one of mankind’s greatest gifts, it can get us though the toughest of times and situations.
The ability to laugh at yourself, lifts the burden of taking yourself and life too seriously.
It frees you from the worry of other people’s opinions about you; if you don’t seriously judge yourself, why should anyone else.
Sure our teenage years are all about fitting in, conforming with our social circles. It’s a time when we’re genetically wired to care about how others view us, but as we get older, we can appreciate our individuality a little bit more objectively.
We can relax our critical, judgmental side in favour of a more accepting, look-for-the-funny-side-of-this situation, disposition.
I used to take life far too seriously. I was in a very responsible management position, and played the role the way I thought it should be played, with a great deal of seriousness. I used to get really uptight about presenting the best impression to senior managers and peers.
There was another more junior manager that came along some time later, who was refreshingly lighthearted, a self -deprecating sort of bloke, who was popular because he was so easy going, jovial,and easy to work with. Sure he’d get the work done, and make sure he didn’t get taken advantage of, but he did it with humour and humility.
I learned a lot from him, and let go of my stuffiness, I worried less about what others thought of me, because I judged myself less harshly. It was amazing how less stressed and worried I became, it really was like a weight being lifted from my shoulders.
I now love to laugh, I try to find the funny side of any situation and am happy to laugh at the silly things I find myself saying and doing from time to time.
I came across this poem by Walterrean Salley that I really like, so I thought I’d share it with you here.
Laughter is infectious.
It is a joyful sound that
Once it starts ringing,
Passes all around.
Laughter is infectious.
Some folks have no clue
As to what another’s laughter
Could do unto you.
Laughter is infectious.
You can get it on a whim,
But chances of it harming
Are very, very slim.
Motivation is often the biggest struggle for people. You can find countless questions of Quora.com and forums around the subject of getting motivated, indeed much of this website is dedicated to the subject.
The easiest way to get motivated is to make sure the journey is motivation enough for you.
Most people focus solely on the GOAL, and the journey required to reach the goal is relegated to being a “means to an end”, or a “stepping stone” to the goal.
But the journey is the part of the process that you’ll be engaged in most. It’s made up of the daily tasks and activities that are going to allow you to realise your goal.
You’ve got to pay much more attention to your journey. A goal that involves taking a journey where you struggle to motivate yourself each day is surely not a goal worth the effort, because it becomes a grind, an effort, a struggle, and life is too short to be engaged in such a lifestyle.
On the other hand a journey that you love, that excites you, that you are enthusiastic to engage in, that you are fully immersed in, is what life is really about.
Sure having a goal to aim for, gives you necessary direction, but the journey itself is what truly matters, because this is what’s going to take up much more of your actual time.
Focusing on the quality of the individual tasks and activities, is what dictates the quality of the end result. Like any great recipe, the finished meal is only as good as the quality of the ingredients and the quality of the methods used to produce it. A great chef, loves the process of creating, mixing different flavours to produce something special.
So love what you do and motivation is not a problem.
This website is a labour of love. I don’t do it for money, I do it because I love the subject matter, I love learning new stuff, I love writing, I love creating graphics and videos.
I love business, I love marketing, I love health and fitness, I love spirituality. I love to learn, and I love to share.
With over 200 posts, I find it so easy to add new content, designed to help people understand the concepts and principles behind getting great results, and I’ll continue to do so, until I don’t enjoy it any longer.
I don’t do it for the result, for the consequences, I do it because I love doing it, day to day, and hopefully you get something from it as well.
Gary Vaynerchuk is a big advocate of loving the game of running and building a business, to the degree that he says he’s even wished he would lose it all so that he can go through the process of building it up from scratch again, he so loves it. His primary drive isn’t to earn millions (even though he’s a multi millionaire now), but this has come as a consequence of his true passion, of building businesses; made up of solving problems, selling solutions, building systems, hiring and firing, generating assets, and creating a brand.
So if you can find something you love to do, and figure out how to make a living out of it, you’ve won. Good luck on your journey, and make sure you enjoy it, otherwise what’s the point?
I recently created this graphic to illustrate the main components of marketing, as I see it.
There are 3 components to it, these include
Winning or buying ATTENTION.
Selling – transacting
Let’s have a closer look at each of these.
Winning or buying ATTENTION
Winning attention requires being present, wherever your prospective customers are hanging out, and where they are more easily targeted.
Most people are online these days, in some capacity, so having an online strategy makes good business sense. This might be via social media platforms such as Facebook, Instagram or Linkedin to name just a few. As I write this post, there are literally dozens of social channels to target.
To be able to effectively target your prospects, you must know and understand who they are, what they want, and how to best engage with them. Without this understanding you’re fumbling around in the dark.
Being in the right place is the first part of the equation, but then you have to stand out in some way, from your competitors, who are also trying to convert your prospects.
There are a number of strategies here, depending on where you’re actually marketing. If you’re able to use visuals (images and graphics), they should allow you to stand out from your competitors enough to draw attention, but not so much that they look out of place.
Your headlines should encourage prospects to stop and consider what you have to say. You can do this by inducing curiosity, or saying something that resonates with your prospects.
Test your approaches to see what works best on the various platforms, either by split-testing or just testing various approaches.
Once you have the attention of your prospects, you have two options, you can either try to sell to them straight away, or you can look to build brand.
Selling directly is okay for those actively searching for your solution at this very moment, but the difficulty you have is building confidence and trust enough for them to risk engaging with you or buying from you, without knowing much about you previously. Reviews and testimonials are good trust builders, because prospects can see how you have serviced previous customers. Case studies, name dropping well known past customers can also help out in this respect.
There will be a large number of prospects that are not looking to buy just now, but will in the next 30, 60 or 90 days. This provides an opportunity for you to build your brand with them, so that when they come to wanting to buy, you have already build up some goodwill.
To do this you have to provide some value up-front. This might be in the form of free advice, information, entertainment, insight or access. It needs to be value that is relevant to what you’re selling, otherwise it won’t make sense to the prospect and won’t be deemed relevant to what you’re actually selling and you won’t get that associative goodwill you require to get the sale.
Selling – transacting
Hopefully your brand building activities have built up some trust and liking in the minds of your prospects. This will make it easier to get the sale, because you’ve already proved yourself to be a trustworthy and generous supplier.
If you’ve not had the opportunity to build brand, you need to use reviews and testimonials and other 3rd party endorsements to help you build some trust, quickly.
You must look credible,even expert and able to deliver on your promise. How do you look credible or expert? Well maybe do some “How to ..” video tutorials, so that prospects can see you in action, doing what you do best.
You must look stable, by having a physical address, a shop is more credible than working from home in many prospect’s minds. In the same way a website looks more credible than just having a social media page.
If you’ve got a lot of follows on social media or a good ranking on Google search results, this demonstrates you’ve been around for a while and this will make the prospect more confident in you.
For prospects to buy they have to WANT or NEED some form of CHANGE. They have to have a REASON to move from the status quo, to being willing to part with their hard earned cash in exchange for what you are offering.
Most purchases are done emotionally, but justified rationally. So helping them to justify why buying is a good thing, is your job as a marketer. How will your solution solve their problem? How will your solution make their life better? What’s the benefit of what you are offering?
Lastly you MUST deliver on your promise. Don’t over promise and under deliver, because this will result in bad reviews. It is your job to manage expectations to avoid disappointment. It’s much better to under promise and over deliver over the long term.
Procrastination is defined as the action of delaying or postponing something.
We’ve all been guilty of doing this to some degree, some people do it more than others.
We know we would be better spending time doing things that move us closer to our goals. Work that is productive, and worthwhile. When in college or university, it’s revision for that all important next exam, presentation or completion of the next assignment in time for the submission deadline.
So many students procrastinate right up until the looming deadline gets so close that delay can no longer be extended, pulling the all-nighters just to have any chance of submitting something reasonable.
It doesn’t get much better for non-students, in fact, most people struggle with procrastination in some aspect of their lives. Pulled and push about by distractions and temptations, we spend way too much time on social media or surfing the net, in a vain attempt to avoid doing what we should be doing. Or doing anything we can, to get out of going to the gym.
Our instant gratification monkey keeps us seeking pleasurable experiences and avoid doing things that we perceive as work or difficult and thus unpleasant.
We’re hardwired to avoid discomfort, either physically or psychologically.
So how can we better get on with the things that will improve us, encourage growth, and that will lead us to our goals?
This website is laden with motivational advice, we even have a model to help you unlock your potential, and hack your blocking thought patterns and behaviours. Sign up to our newsletter for more about this.
We’ll add just a couple of options here, but there are many others throughout the website.
Use CONSEQUENCES to your advantage.
At college or university we have deadlines. The fear of a failed exam or a poor score on your assignment are enough for you to resort to pulling an all-nighter, so that you don’t have to suffer the indignity and shame of the consequences of failure. And although students are known for cramming right up the the finishing line, they do still do all they can to hit those deadlines. Deadlines work.
So putting yourself in a position where you give yourself a DEADLINE, and where failure has adverse consequences, will help you hack your motivation. For instance, having an accountability buddy, who holds you to account for your progress, milestones and end result, is one idea. Broadcasting your intentions and date for completion to your family and friends is another, say on social media. You don’t want to look like a failure to the people closest to you, so you better get the work done.
Give yourself REWARDS for following through; if you get [x] amount done in the next 2 hours, you’ll reward yourself with 30 minutes doing fun stuff, or a lovely treat or whatever works for you.
Use INCENTIVES along your journey, daily targets achieved result in something good coming your way. If you get [x] done by [y] you can have/do [z].
In the same way as incentives, use PUNISHMENTS to direct your actions but for the opposite reasons. If you don’t get [x] done by [y] deadline you can’t do [z].
One last thing to consider before we wrap up this post; if you can do something that you love to do so much, and doing it doesn’t feel like work, this will be motivation enough to put in the work. So doing what you love, that also moves you towards your goal(s) is the best scenario possible. It’s worth trying to figure out a way of aligning your purpose (goal) with your day to day activities (actions/behaviours) whenever possible, because this is perfect alignment between your outer world and inner world.
Successful selling from your website, requires a plan of action, so that you know what you’re trying to do with each advert, each piece of content, each image, video, graphic.
Effectively it gives you a strategy, an aim for everything you’re doing, you have direction and structure and purpose.
Firstly, you’ve got to get people on to your website, from wherever they currently are, whether that be searching on Google, socialising on Facebook, browsing imagery on Instagram, or consuming content on other websites.
So the question becomes, how do you get people who are minding their own business or searching for something, to want to click through to your website, instead of continuing to do what they’re doing?
Well, first you have to be in the same location your prospects attention is focused on. If they’re on Google, searching for information, services or products, you’ve got to be there either through Search Engine Optimisation efforts, or Pay Per Click advertising. You need to be on the first page ideally, because most searches don’t extend beyond the first page.
If they’re on social media, you also need to have a presence there, either in the same groups, or by delivering content that they find interesting, or via paid adverts.
Secondly, you need to get “noticed”, this means standing out from the crowd in some way, either with eye-catching graphics or attention-grabbing words or copy.
Once you have them on your site, you must provide what you promised them on your adverts or copy. Don’t mislead them, because they will be annoyed and disappointed and this isn’t good for your brand reputation. Trust takes time to build and seconds to destroy.
Include information that is entertaining, informative, insightful and adds value to the person consuming it.
Also make sure this content is relevant to what you’re selling. No point providing cute pet videos if your customer is looking for business solutions.
There is no point getting random traffic to your site, you want people who are going to benefit from your services/products, and only them. So keep it relevant to your target market from initial content on social media or in search results through to your website pages.
Finally you need to have a “call to action”, either getting them to sign up to your newsletter, so you can keep providing value and pitch your service/products, or have a buy now option, where they can purchase directly from you straight away.
Test different approaches to see what works best for you, but remember people buy based on TRUST, COMPETENCY, CONVENIENCE, RELIABILITY, QUALITY and VALUE FOR MONEY. Selling on the internet is the same as selling face to face, in this respect.