What are the driving forces that make use take action or prevent us moving forward?
Why do we do what we do and not do what we don’t do?
What makes us do good things, and what makes us do bad?
What makes mankind perform incredible feats and what makes mankind act like monsters?
Why does mankind strive to achieve greatness, why does mankind seem hell bent on destruction?
If we know what drives human behaviour, maybe we can hack it to serve us better.