An Elevator pitch is designed to describe your value proposition in a short one sentence summary that gets to the heart of the matter and opens up your audience to ask follow up questions, by making them curious to find out more. What it also forces you to do is completely understand what you are offering to prospects, as the quote above states, if you can’t explain it simply, you don’t understand it enough, and if you don’t understand it enough, how do you expect prospects to?
To construct your elevator pitch answer the following set of questions:
- Who are you? – I’m Mike
- What you love to do? (what do you feel supremely qualified to teach other people) – Provide business solutions
- Who do you do it for? – Small business owners
- What do those people want or need? Run more successful businesses
- How do they change or transform as a result of what you give them? -Have a better quality of life
Now put this all together into a sentence – “I’m Mike, I provide business solutions to small business owners so they can run more successful businesses, and have a better quality of life”
Only the first 2 are about yourself the others are about other people. The most successful people focus on other people.
When answering “What do you do?” answer by starting with the last point “I help small business owners enjoy a better quality of life”, this opens up the conversation and begs a follow up question.
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