There’s Knowledge and there’s Knowledge

Get Results: Knowledge
Get Results: Knowledge

There’s two types of knowledge you can have, the first is knowledge that’s wide and shallow, like general knowledge. The person with this type of knowledge, knows a reasonable amount about a lot of things. They might include diverse topics or be more closely related, something like the knowledge held by a GP doctor is an example of this type of knowledge set.

Then there’s knowledge that’s narrow and deep. This is specialist knowledge that is obtained by studying a specific topic for many years. These people might not know much else other than their area of expertise. And given enough knowledge about a particular subject, this is were expertise resides.

There are arguments for gaining both types of knowledge. Business owners, particularly small business owners are usually better with a reasonable knowledge about a lot of business related functions. They can, after all employ experts to do particular functions that require more specialised knowledge.

You could argue that running a business is a specific skill in itself and can be developed into expertise, but I guess it’s all relative. You have a finite amount of time to learn an infinite amount of possible things. The fun, I guess is deciding what best fits in with your long term plans.

If you want to be a business person, you need to learn what’s needed to be a successful business person, and focus on that until you’re as good as you can be. Maybe learning to be a good recruiter (of labour and freelancers) is more valuable than acquiring the knowledge to be able to do those particular functions yourself.

Should you spend your limited time, acquiring the knowledge for implementing an effective marketing strategy, understanding the principles that drive human psychology, so you know an effective advert and offer when you see one. Or should you spend your time gathering the knowledge and perfecting the skill to be able to create great visuals for your adverts, and write amazingly persuasive copy that entices your audience to your offer, for yourself, so you can be self sufficient.

These are the kind of choices you need to make in your pursuit of knowledge. It all depends on what you’re trying to achieve, I guess. It’s all about prioritising, which is dependant on what you’re trying to achieve as part of your end game (goal).