To successfully sell on social media, online or anywhere else, for that matter, two things are required..
First, we have to get noticed. Think about it this way, what grabs you’re attention when you’re scrolling through your Facebook feed?
For adverts, that are designed to sell you something, it would usually have to provide something you want or need, a solution to a problem you have, presented in an eye-catching way.
Motion graphics will help you catch attention, and stop people scrolling passed.
Call to action
The second thing required would be a clear “call to action”.
The call to action depends on what you want viewers to do after seeing your advert. The clearers and frictionless the process of carrying out that call to action is, the better.
When talking about “friction” we’re not just talking solely about the physical things we want them to do, such as click here, enter your email address or add to cart, but also what we’re asking of them psychologically.
If they fear getting spammed by marketing messages, giving us their email address is not going to be as easy as it otherwise might be.
So whatever we are asking of them, we must make it both physically and psychologically as frictionless as possible. Make it as quick-and-easy as possible (one click is the ideal), with the minimum of risk attached to it (money back guarantee, free taster etc).
Everything else you use in your advert is only required to support #2. Things like testimonials and engaging images and text should aim to support your message and should be designed to improve trust and liking.
We can help you put out compelling promotions.
Check out our marketing guide.