When it comes to losing weight, many people’s focus is directed primarily on their wobbly belly fat and trying to squeeze in to that old pair of jeans still hanging in the wardrobe. Belly fat or “subcutaneous fat” to give it its technical name, is the loose fat we grab from our midriff when we are testing to see if we can pinch an inch. We loathe it predominantly because of its aesthetic appearance, particularly when we are fed the flawless hard bodies shown on magazine covers and mainstream media.
The more worrying “Visceral fat” which can be found around the organs like the liver, pancreas and intestines is much more dangerous for our health, but because it can’t be seen, is not very well known about. You would need to undertake an MRI scan to see it. Visceral fat tends to be the fat that appears first when you gain weight and thankfully is the first to lose when you lose weight.
Some of my friends who are trying to lose weight have asked about how best to lose inches from their waist in a spot reducing type of remedial action, particularly if a holiday deadline is fast approaching and they want to look as trim as possible.
Now I’ve always said this is difficult, even impossible to achieve, although the muscles in a particular area can be toned by doing specific exercise to that area. For the stomach, you would need to do sit-ups to tone those mid-section muscles. This might help in tightening the muscles and as a result cutting some of the inches, but this would have to be part of a wider strategy of consuming less calories through diet and aerobic exercise to burn additional calories.
Belly fat reduction study
I then noticed a recent study conducted by the BBC “Trust me I’m a doctor” team who recruited 2 doctors who are experts in the field, Fredrik Karpe, a professor of metabolic medicine from the University of Oxford, and Prof Dylan Thompson, from the University of Bath, along with 35 volunteers. The volunteers would take part in a number of tests to see which was more successful in losing belly fat and provided other health benefits.
Before the six week study began, each person underwent health parameter checks and measurements, including undertaking a DEXA scan which gives detailed information about how much fat each participant had and where it was distributed in the body, along with resting heart rate, blood glucose, blood lipids, weight, blood pressure and of course waistline measurements.
Prof Thompson then took on two groups for two types of exercises, while Prof Karpe took two groups for two dietary interventions for a six week test.
Group #1 – volunteers were told to eat as normal but told to be more active in their normal routine, increasing their step count for instance.
Group #2 – volunteers were told to do sit-ups, including six exercises three times a day, every day for six weeks.
Group #3 – volunteers were told to drink milk 3 times a day (1 litre in total) as it has been suggested that milk prevents the body absorbing fat, instead excreting it as waste when you go to the loo.
Group #4 – volunteers were told to reduce portion sizes and stop snacking in between meals. They were given coping strategies for dealing with hunger pangs and supported by a dietitian throughout the study period.
Results
At the end of the six weeks study all participants had their parameters tested again. The results were as follows:
Group 1 – who were more active. didn’t lose any fat but had greatly improved health measurements such as blood pressure and even blood glucose levels.
Group 2 – who did the sit-ups, didn’t lose weight or get any healthier but did lose 2 cm from their waistlines, which backs up my hypotheses that toning the muscles would impact waist size.
Group 3 – who underwent the milk test, didn’t lose weight or improve their health. However they didn’t gain weight either even though they had consumed an extra 400 calories a day from drinking the milk
Group 4 – who consumed smaller portion sizes and stopped snacking lost 35kg between them which was an average of 3.7kg each, over the six weeks. Their waistline also reduced by an average of 2 inches. The DEXA scan readings showed 5% less body fat and an impressive 14% reduction of the dangerous visceral fat inside the abdomen. This group lost overall body fat as well as abdominal fat. They also saw improvements in other health parameters. On the downside they also lost some muscle mass, due to muscle cannibalisation, which is common with weight loss.
Conclusion
So the BBC study provided a clear winner in group #4, who cut calories by reducing portion size and stopped snacking in between meals. So the lesson to learn is that if you want to lose that stubborn belly fat, cut your calories. You don’t have to go mad, just reduce portion sizes and keep away from snacking in between meals.
However to prevent muscle loss, which is an inevitable side-effect of dieting, undertake some muscle building or toning exercise in addition to your diet reduction plan.
If you want to tone your stomach muscles, which will help reduce your waistline, than exercising that region is the way to go, particularly using stomach crunches. To do effective stomach crunches…
Lie on your back, knees bent and feet flat on the floor, hip-width apart.
Place your hands on your thighs, across your chest or behind your ears.
Slowly curl up towards your knees until your shoulders are about three inches off the floor.
Hold the position for a few seconds and lower down slowly.
When doing crunches avoid…
Tucking your neck into your chest as you rise
Contracting your abs throughout the exercise
Yanking your head off the floor
Hope you found this article informative, please share it with your friends and family if you did. Also check out my Weight loss ultimate guide for more health information.
When people say they can’t do something because they don’t have the time, don’t know enough, lack experience, lack money, support, or don’t have the right manager etc what they are really saying is they don’t have the necessary resources. In truth, what they really lack is resourcefulness. They lack the resourcefulness to find a way to get where they want to go in spite of the obstacles and difficulties that stand in their way.
Resourcefulness is the ability to overcome challenges by creatively finding ways to make progress in spite of challenges. It means solving problems with the resources you have at your disposal, making the best of what you have and doing more with less.
Take responsibility
In order to put yourself in the right frame of mind, you should take full responsibility for finding a solution. If you pass responsibility to someone else, you also pass the power to do something about it. You then find you’re waiting around for them to come up with answers and you’re inevitably likely to be disappointed. Even if they do come through for you, relying on someone else to find the answers for you means that you’re not developing your own “resourcefulness”.
The more you practice being resourceful, the better you’ll get at it. It’s a skill, that improves the more you use it. So take ownership of it and start to build a new, and very worthwhile skill. People are paid a lot of money for being resourceful, think trouble-shooters and business turn-around managers. It’s a highly demanded commercial skill, as well as an invaluable skill for your own life.
Be Proactive
Be on the front foot, rather than waiting for things to drop in your lap. This relates to taking responsibility (covered above). When you’re actively taking the initiative, you’ll be surprised how ideas and solutions come to you.
Be creative
Creativity requires you to be open minded and able to stand back and see things from a different perspective. Use your strengths, abilities, knowledge, tools, networks and other resources to approach and tackle the situation from a variety of angles, such as using unconventional approaches and/or reapplying other experience, to the present situation. Using a variety of problems solving techniques such as brainstorming may also help, check some out here.
Be Driven
When you’re inspired to see things through, you’ll find a way. Drive carries with it the courage, passion, commitment, persistence, determination and tenacity that you’ll need to overcome difficult challenges. If it has been done before, it can be done again.
Use your Connections
We can’t be expected to know it all, and that’s were other people can help. Use your existing connections for assistance, such as friends, family and colleagues, ask them for help and advice, you might be surprised what hidden connections, skills and resources people you thought you knew, might have. Also try to forge new connections where possible, sometimes reaching out to strangers can be surprisingly productive.
Summary
Improving your results comes down to many factors including the acquisition of knowledge, being motivated enough to power through any challenges you inevitably meet on your journey and being super productive, so that you’re doing the important things to ensure you get where you want to be. A big part of motivation and productivity is being resourceful. Without resourcefulness, you’re likely to be defeated by the the inevitable obstacles and challenges that come your way. However if you can harness your resourcefulness, you can overcome most anything. First take responsibility, then look for creative approaches to problem solving. Be proactive and driven to get the job done to a positive conclusion.
I’ll finish this article off with an example from my own experience using resourcefulness. When I was in the process of needing a new car, some years ago, I discovered that personal loans were running at 12% APR and for the car I wanted, the monthly repayments would be running at £250 a month, which at the time, was too much for me. So I looked around for alternatives.
I discovered a credit card that had 5.6% APR for the life of the balance, which was applicable for balance transfers only. The only problem was, I could only enjoy the deal if I purchased the car on another card, then transferred it to the 5.6% card.
None of my other cards had a big enough credit limit to buy the car on. So I explained the situation to a good friend of mine who offered to buy the car on their card. I checked, and it was okay to transfer off his card, so that’s what I did.
I then used the 5.6% balance card like a loan and paid a set amount each month, paying just £150, which was more within my means at the time. After a few years I transferred the remaining balance onto an interest free for 2 years card, until it was fully paid. In doing it this way, I saved massively on the amount of interest I paid, I managed to pay a monthly amount that I could afford, and I used credit in a positive way.
I hope this article has shed some light on resourcefulness for you. Please share it with your friends and family if you have found it informative.
For more about motivational influences, check out our Motivation guide.
Finding, increasing and maintaining motivation is vital if you’re going to GET RESULTS. Motivation comes out of a psychological process, made up of two opposing forces, which either push you towards your goal or hold you back from pursuing it. You have largely fear based emotions on the one hand, designed to keep you from harm, but which often hold you back. On the other hand, you have motivational forces that help you take the necessary steps for realising your goals, and getting the results you desire.
Most people find it difficult to overcome the internal struggle that is fought between these opposing forces. We fear too much, so we don’t take action. We want something with all our heart, but we don’t take action, because we’re having to move away from our comfort zone.
When you start to break down the components of motivation, it becomes clear why it is so difficult. We have things like fear, conflict, self-doubt, discomfort, distraction, and temptation fighting against things like commitment, effort, resourcefulness, purpose, desire and determination.
Get Results: opposing motivationsGet Results: force field analysis
TAKING ACTION towards a goal is a must if you’re going to be successful. Knowing what to do and when to do it, is also vitally important. Being effective rather than efficient makes you as productive as possible, but motivation is the key, without it, nothing else is possible or gets done. You have to be motivated to learn what needs to be learned, to spend the hours, weeks, days, months, even years acquiring knowledge, building skill, perfecting talent. You will not take action without motivation. It is the fuel in your tank.
Motivation is made up of a number of ingredients, which will need to be mastered if you’re to move closer to your goal, check them out below …
Some of the posters below, link to more in-depth articles (still on this website) that drill into the subject matter of that poster, in much more detail.
Additionally by subscribing to our email list, we will send our step-by-step process, which will help you get results, and covers motivation and its role in the goal attainment process, among other things. It’s a big picture overview of the process, and is easy to unsubscribe from, whenever you want, so what have you got to lose? Jump on board.
Great giveaway
Additionally and for a limited time only, we are offering our “Get Results Quotes jpeg”, which presents some great inspirational quotes, covering the categories listed below, and is a great motivational reference you can keep with you on your phone. [thrive_2step id=’2645′] CLICK HERE [/thrive_2step] to sign up for it, so we can email the link to you.
Get Results: Motivation requires…being self aware (click poster for more info)
Self awareness is essential in effectively planning the road ahead, gaining insight into why you do what you do, and don’t do what you don’t do. What you’re good at and not so good and and why. For more information about self awareness click here.
Get Results: Motivation requires…being resourceful (click on poster for more info)
Being resourceful is about putting the excuses like “I don’t have the money, or the time, or the experience to do this” to one side and getting the job done, regardless of the difficulties you face. Resourcefulness is about getting results no matter what. For more information about resourcefulness, click here.
Get Results: Motivation requires…taking full responsibility (click poster for more info)
Taking responsibility is about not blaming others or complaining that this or that is getting in your way. It’s about being accountable for your own results. When you make the psychological shift away from playing the role of victim, you empower yourself to get results. For more about taking responsibility, click here.
Get Results: Motivation requires…being committed (click poster for more info)
Being committed is about burning your bridges, taking a focused, determined path forward, without wavering and second guessing yourself. For more about being committed, click here.
Get Results: Motivation requires…having a strong work ethic (click on the poster for more info)
Having a strong work ethic is essential if you’re going to cover the ground from where you are now to where you want to be. For more about having a strong work ethic, click here.
Get Results: Motivation requires…being tuned into intuition (click on poster for more info)
Accessing your intuition is a skill which can be developed over time. Your subconscious knowledge pool is always at work, without your conscious awareness, it’s collecting information, scanning your environment, looking for inconsistencies and abnormalities. Learning to quiet your mind so that you can distinguish between intuition and fear response is something you will get better at over time. For more about intuition, click here.
Get Results: Motivation requires…being able to initiate momentum (click poster for more information)
Getting started is often the hardest part about making change, because over time habit kicks in and makes the behaviour/ action more automatic, check out more about initiating momentum, here.
Get Results: Motivation requires…replacing bad habits with good ones
The easiest way of getting rid of a bad habit is establishing a new good habit. Habits are hard to break because we often don’t think about doing them, they are by their nature, automatic. Most people complain that they struggle with filling the gap left by a habit, so fill the space with a new, more empowering habit, and over time it too will become automatic.
Get Results: Motivation requires… being purposeful
Having purpose requires having a direction, a goal. It gives us a reason to take action, to establish new behaviours, and develop new habits. Without purpose we are like a rudderless boat floating helplessly. Without purpose, there is no motivation to move from the current status quo.
Get Results: Motivation requires…ability to embrace change and risk. (Click on the poster for more information)
To move from where you are now to where you want to be, requires change, and change is often feared because of the uncertainty, risk and danger it is perceived as bringing with it. Learning how to embrace change and risk is key to helping you move forwards. For more about embracing change and risk, click here.
Get Results: Motivation requires… gratitude for your blessings (click on the poster for more info)
No matter where you are in life, whether you are where you ultimately want to be, you have many things to be grateful for, and appreciation shouldn’t be far from the top of your mind. For more about gratitude, click here.
Get Results: motivation requires… being brave to overcome fear (click poster for more info)
Fear is THE dream killer. If you can master fear, the world is your playground. For more about overcoming fear, click here.
Get Results: Motivation requires…freedom from inner conflict (click for more info)
Inner conflict can occur on both a subconscious level as well as a conscious level, which makes it difficult to identify and move beyond. For instance, fearing success or the consequences of success, while at the same time craving success, can cause chaos with internal motivational drives and subsequently attempting to unpick the underlying causes can clarify irrational beliefs. For more information about inner conflicts, click here.
Get Results: Motivation requires…avoiding temptations and distractions
Avoiding temptations and distractions is key to getting things done in a meaningful and effective way. We are often surrounded by these things and learning how to hack a way around them, or avoid them completely, so that we don’t sidetracked, is a must.
Get Results: motivation requires overcoming discomfort
Even the thought of having to deal with discomfort, can be an ambition killer. Putting yourself in harms way, psychologically speaking, is a tough one to overcome, but with practice, you can become a master of it, rather than a victim to it.
Get Results: Motivation requires use of negative emotions to drive action (click on the poster for more info)
Emotions are a vital component in driving behaviour and instigating action-taking. Emotions are what stir you, make you overcome situations, where you would not ordinarily take action. Anger, fear, regret, disappointment can be used to move you closer to your goal or keep you stuck where you are. Figuring out how to use emotions as useful tools rather than annoying obstacle is what will get you to where you want to be.
Get Results: Motivation requires a shift of perspective (click poster for more info)
Shifting of perspective is about opening your mind and seeing things in a different way. Rigid beliefs, are often the major cause of keeping you stuck and preventing you seeing things, people, ideas and situations in a completely different light and from a completely different perspective. For more about shifting perspective, click here.
Get Results: overcome blocking coping strategies (click on poster for more info)
Overcoming coping strategies is about stopping yourself rationalising the thoughts, actions and behaviours that are preventing you pursuing your dreams and goals. Blocking coping strategies are a psychological way of feeling okay about your failure to take the necessary actions that are required to get you to your goals. For more about blocking coping strategies, click here.
Questions and answers about motivation
I recently did some keyword research on the search terms inputted into Google around the word “motivation” and came up with a list of questions people want answered about motivation, which I’ve listed below, along with some of the more important answers. I’m not going to answer question by question, but rather gather the general gist of the questions into a few important answers. I’ve grouped them around, questions about 1. the definition of motivation, 2. self motivation, 3. motivating others and 4. more general motivational questions.
Keyword research is a great insightful tool for getting down to the nuts and bolts of what people want to know, and are actively searching for.
1. Definition of motivation
Search Terms inputted into search engines
what is motivation,
define motivate,
definition of motivate,
what is the definition of motivation,
external motivation definition,
emotional motive definition,
the definition of motivation,
extrinsic motivation definition psychology,
what is the meaning of motivation,
what does the word motivation mean,
what is a motivation,
define the term motivation,
the meaning of motivation,
Questions (condensed)
What is motivation?
Emotional motive behind motivation?
Definition of motivation?
What is the meaning of motivation?
What does the word motivation mean?
Answer
Motivation is defined as a reason or reasons for acting or behaving in a particular way. Motivation can be intensified by using EMOTIONS, driving the NEED or WANT to take action, instead of maintaining a state of INDIFFERENCE in the STATUS QUO.
2. Self motivation
SEARCH TERMS INPUTTED INTO SEARCH ENGINES
intrinsic motivation,
stay motivated,
internal motivation,
positive motivation,
motivate yourself,
motivational thoughts,
need motivation,
personal motivation,
job motivation,
career motivation,
develop yourself,
intrisic motivation,
Questions
How to stay motivated?
How to increase motivation internally?
How to use positive motivation?
How to motivate yourself?
What thoughts can be used to increase motivation?
How to increase personal motivation?
How to increase job or career motivation?
How to develop motivation?
Answer
Motivation has two opposing forces, the first is the motivation to achieve some goal, to improve, get better, to succeed. All those things that you wish for, dream of or have desire to do or be.
On the flip side are the blocking motivations, which are driven by self-preservation and fear. The little voice in your head that tells you not to take risk, or pursue change because you might fail, be embarrassed, lose something important.
Both these forces fight over every decision you have to make, and only one can ever win.
If you’re not where you want to be, then the blocking motivations are the cause. It’s your job to recondition your thinking so that the blocking motivations are defeated. You can do it!
Clicking on the posters above, will walk you through the important considerations of motivation, including improving self-awareness, taking responsibility, being committed, overcoming fear, breaking inner conflicts and self sabotage.
With respect to using motivation for work, career or fitness, it works the same way in all aspects of life. Hacking motivation will support you in all aspects of life.
3. Motivating others
SEARCH TERMS INPUTTED INTO SEARCH ENGINES
extrinsic motivation,
motivational people,
how to motivate staff,
motivating staff,
staff motivation,
leadership motivation,
motivation in business,
extrinsic motivation psychology definition,
employee motivation techniques,
motivation of employees,
worker motivation,
motivation definition,
achievement motivation,
motivation techniques,
creative development,
business motivation,
Questions
How to get motivated?
How to increase staff and worker motivation?
How to increase leadership motivation?
How to increase motivation in other people?
How to increase business motivation?
Ideas for creative motivation?
Answer
Once you truly understand how motivation works, you will be better placed to motivate others.
Understand that DESIRE and FEAR are the basic drivers of human behaviour. People always act with positive intent, and will respond to a potential improvement in their situation, or sense of self, as long as the risk and uncertainty, which they fear, is reduced. If the reward is greater than the risk, they will act, but you have to make a good enough argument to convince them that the rewards do indeed outweigh the risks.
If you can align employees goals with your business goals, you will win. This is why some businesses run profit sharing schemes.
But to understand people’s motivations you have to develop your emotional intelligence, so that you have more empathy for how that person models the world. We all have the same psychological structures of thought that influence behaviour, we all feel anger, sadness, happiness in the same way, but our triggers and perceptions can vary significantly. What is important to you, is not necessarily important to me, but you will react in the same way to something that is important to you, as I would to something that was important to me.
Don’t worry if you don’t get it at the moment, we will be revisiting it in future posts. I would also advise subscribing to our newsletter for exclusive content, not available on the website, which covers this subject in more detail.
4. Motivation general
SEARCH TERMS INPUTTED INTO SEARCH ENGINES
Motivating,
intrinsic and extrinsic motivation,
achievement motivation,
types of motivation,
motivation techniques,
business motivation,
motivational activities,
maslow motivation,
motivational strategies,
motivation and emotion,
psychology motivation,
increase motivation,
motivation model,
importance of motivation,
goal motivation,
motivation process,
motivational ideas,
models of motivation,
motivation help,
Questions
What is the importance of motivation?
Where to find help for increasing motivation?
What is intrinsic and extrinsic motivation?
What are the types of motivation?
What is business motivation?
What are some motivational activities?
What is Maslow’s pyramid of motivation?
What are some motivational strategies?
What emotions are used in motivation?
What is a model for motivation?
What is a process for motivation?
What are ideas for motivation?
Answer
Without motivation, nothing gets done, so it is an essential part of taking action and getting results.
Intrinsic motivation refers to doing something for the enjoyment of doing it, for its own sake, rather than any external rewards. Think of things like hobbies or passions that you may engage in, which are done simply for the enjoyment of doing them. Extrinsic motivation refers to doing something to earn a reward, such as money, fame or praise, or to avoid a punishment such as being chastised, or beaten, or made to feel embarrassed. You would not engage in this behaviour if it wasn’t for the consequences. Many people’s jobs are an example of extrinsic motivation, because they wouldn’t do it if they weren’t getting paid.
Many different emotions can be entangled in motivation. Desire for something else, frustration, discontentment, dissatisfaction with the way things currently are, yearning for more, for better, or a desperate sense of needing, are good examples of supporting emotions (emotions that drive you closer to your goal). Fear is largely responsible for blocking progress (stopping you reaching your goal). I recommend checking out the posters above, for all the supporting and blocking internal and external motivations.
Maslow’s (1943, 1954) hierarchy of needs is a motivational theory in psychology comprising a five tier model of human needs, often depicted as hierarchical levels within a pyramid. It can be described as a model for motivation.
Get Results: Mazlows hierarchy of needs
Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others. Our most basic need is for physical survival (bottom of triangle), and this will be the first thing that motivates our behaviour. Once that level is fulfilled the next level up is what then motivates us, and so on, until we eventually reach self-actualisation, at the top of the pyramid.
As far as establishing a process for motivation, the first and probably most important thing to do is increase SELF-AWARENESS, so to improve understanding as to what creates motivation within us as individuals, finding out what our particular triggers are. Then use these motivations to drive us towards our goal, while hacking those that get in the way. Again I would recommend reading the posters above and following the links for more in-depth information.
We will be detailing some clever motivation hacks in future articles, so please subscribe to our newsletter for content updates, as well as unique content, not available on the website.
Motivation is one of the building blocks for getting results, subscribe to our newsletter to get a walk through of our GET RESULTS methodology, as well as other content not available on the website. Email is a great way for us to provide information for you.
Self awareness is the conscious knowledge and understanding of your own character, feelings, motivates and desires. It’s knowing, why you do what you do and don’t do what you don’t do. Its knowing what you like and don’t like and what you’re good at and not so good at.
Why is Self Awareness important?
It’s important to develop self awareness so that you can align the world around you to serve your natural tendencies, rather than trying to be something you’re not. Let me explain what I mean.
If you’re doing a job you hate, there’s something wrong with your outer world and your inner world alignment. This can be a real problem,
I remember when I worked in middle management in my 20’s and 30’s, I enjoyed being a manager, directing the work force, organising the processes and production etc, but I also thought that there was something missing, something that felt out of sync. I realised over time that the silly games of politics that go on in big business was not for me. I wanted to get on with the job and do the best I could for the business, while other managers seemed more content with point scoring, apportioning blame when things went wrong. They prioritised activities that were self serving over what was right for the business, and this included managers that I reported to.
The sense of something being missing began to drive me mad, and I came to hate having to go to work. I would get a sinking feeling on the Sunday, thinking about having to go to work the Monday. I would be wishing for the weekend to come, counting down the days. I can tell you it wasn’t a feeling I would want to experience again.
I wanted to be “the leader”. I wanted to be the driver of the business. I enjoyed the business of business, creating the strategy, the marketing, the culture rather than carrying out the orders of someone else and being a pawn in someone else’s game. It was what I wanted to do, I couldn’t hide from that fact.
I left and started my own business, and although the business is much smaller than the one I’d worked in previously, I enjoy operating at a higher level within the business. I’m the boss, of marketing, strategy, and execution. I feel I am where I belong. I get to be in the business of business now. I feel in alignment, emotionally and mentally.
Now that I am my own boss, I have still got to make choices about what I should do and what I should get others to do. I’m lucky that I’m a bit of a geek so I like to figure stuff out. I enjoy doing the finances, I enjoy doing the marketing etc. I don’t enjoy doing the routine photo editing stuff ( I run a photography business to give you some context), so I don’t do it, I employ someone else to do it for me. I don’t like to do the administration side of things, so I hire someone else to do it for me. So I do the things I want to do and get others to do the rest.
I’m lucky that I can get to do this, not everyone has the finances to be able to do so, at least initially, but in time, this is what you should be aiming for. Instead of taking all the money out of your business, live a little more conservatively and pay someone to do the other stuff you don’t like to do.
Now something to remember here is, make sure you hire people that are good at doing the other stuff and that enjoy doing the other stuff. If you get a situation where they love what they do, then you’re going to be in a win win situation for both of you.
Get Results: Self Awareness
How improve Self Awareness
You improve self awareness by self examination. Give yourself some time to get away from the hustle and bustle of life, sit in a quiet place and exam your life, your routines, your likes and dislikes. Look at the things you spend your time doing and the things you try to avoid and ask yourself why. keep asking why to dig deeper.
By being self aware you get to figure out what you like and don’t like. You can punt the stuff you don’t like to someone else, who does like to do that particular thing.
You will discover you actually do the things you like to do, or at the very least, you find yourself wanting to do them, you’re also likely to be good at these things and they come naturally for you. If they don’t come naturally, you will, at least be happy to put in the time to practice and perfect them.
On the flip side you will find you don’t do activities you don’t like to do, or you try to avoid doing them. These are also likely to be activities you’re not very good at.
Now if you’re not doing something that needs to be done to make progress towards you goal, you can’t just ignore it. You either have to make the effort and do it or delegate it, if it can be delegated and you have someone to delegate it to. Otherwise you will be stuck where you are. Self awareness will at least shine a light on this situation.
Now the next bit can be a little more difficult, it’s knowing what you’re good at and not so good at, or even bad at. It can be difficult to face up to your shortcomings and weaknesses. You have to be bluntly honest with yourself.
Sometimes you should ask the opinion of others who are considered experts in a particular activity and see how you measure up from an experts point of view. You need to consider criticism as valuable feedback, which will allow you to progress. For instance if you’re doing your own graphic design for adverts and they suck, this could be adversely affecting the effectiveness of those adverts.
By getting some honest and unbiased feedback, you might decide to delegate the work it to a graphic designer rather than doing it yourself, and hopefully that will improve your adverts conversion rate. One caveat here, make sure the feedback is from someone who isn’t going to profit directly from saying you’re crap at something, otherwise they might be telling you because it’s good for them (they get that business), rather than good for you.
So there you have it, self awareness is a key component of getting results and should be a priority in both your business life and personal life. Don’t try to change who you are to fit the world around you, but shape the world around you to fit who you are.
For more about motivational influences, check out our Motivation guide.
Get Results: Self Awareness Get Results: self awareness
Self Awareness Quotes
“What is necessary to change a person is to change his awareness of himself.”
“Find out who you are and do it on purpose.”
“If you’re your authentic self, you have no competition.”
“Self-awareness gives you the capacity to learn from your mistakes as well as your successes. It enables you to keep growing.” – Lawrence Bossidy
“I am” two of the most powerful words. What you put after them defines your reality.”
“One way to measure self-awareness is by looking at your ability to tell your life story in a coherent way.”
“What other people say about you is their reality, not yours.”
“The most important journey is the journey within.”
“Happiness is a feeling of well-being derived from knowing ourselves.”
“Be yourself. There is something that you can do better than any other. Listen to the inward voice and bravely obey that.”
“Get lost and find yourself.”
“The first step toward change is awareness. The second step is acceptance.” – Nathaniel Branden
“Until you make the unconscious conscious, it will direct your life and you will call it late.”
“Awareness allows us to get outside our mind and observe it in action.”
“We can’t change reality: we can only change our experience of it, by changing our self…”
“knowing yourself is the beginning of all wisdom.” – Aristotle
“Accept no one’s definition of your life. Define yourself.”
“We have self-centered minds which get us into plenty of trouble. If we do not come to understand the error in the way we think, our self-awareness, which is our greatest blessing, is also our downfall.”
“Self-awareness is the ability to take an honest look at your life without any attachment to it being right or wrong, good or bad.” – Debbie Ford
“Self-awareness is not self-centeredness, and spirituality is not narcissism. ‘Know thyself’ is not a narcissistic pursuit.” – Marianne Williamson
“Self-awareness is knowing why you do what you do and don’t do what you don’t do. It’s knowing what you like and don’t like, and why. It’s about having the enough self esteem to be able to look in the mirror and admit your shortcomings as well as celebrate your strengths.” – get results
“Let us not look back in anger or forward in fear, but around in awareness.”
“Awareness is like the sun. When it shines on things, they are transformed”
Empathy is the ability to understand and share the feelings of another person, by putting yourself mentally and emotionally in their situation. You might not associate this trait with entrepreneurs, salespeople and marketers, but it is one of the most important skills these professionals should possess. Why? Because if they can mentally and emotionally understand how their prospective customer is feeling and what they are thinking, they can align their sales message in such a way as to connect with them.
Empathising shouldn’t be about manipulating, or taking advantage of your prospects, which are self serving descriptions of the process, it should be about putting yourself in the best position to help them solve their problem, answer their questions, squash their fears, and objections and add value to their lives in some way.
The empathises moves from what’s best for you, to what’s best for them. It’s about serving your customers, not taking advantage and disrespecting them. If your intent to serve and add value is pure, your results will inevitably reflect this positive approach.
Obviously you’re in business to make a profit, you’re not doing it for nothing, but that doesn’t mean you should be gaming the system, looking for short term gains at the expense of your long term, brand equity.
Don’t fake sincerity
People will see through fake, insincere people and will be less likely to want to do business with you now and in the future, they will be unlikely to recommend you to their friends or colleagues. It will make future business more challenging.
Being empathetic also helps you understand what’s driving behaviour, you will be more inclined to see future trends before none empathetic competitors.
Be Curious
An important part of empathy is curiosity, wanting to find out more about customers, their likes, dislikes, where they hang out, and why. The “why” is the most important part of the jigsaw. It allows you to better predict future behaviour if you know your customers “why”.
It’s a good idea to think about your own habits and behaviours, why you do what you do, and why you don’t do what you don’t do. I would recommend improving your own self awareness before trying to understand other people. It will provide insight and experience for you, developing your empathetic side is like exercising a muscle, the more you do it, the stronger it will become. When you do it enough, you will find it becomes habit and your default disposition, and you won’t have to force yourself to think that way.
Reasearch
When you’re being curious about prospects you’re going to have to do some research, find out where they hang out and try to engage with them in social spaces, join groups they are part of, get involved in online groups and discussion boards where they are likely to be found. You’re looking for any opportunity where you can engage in conversation with them.
Ask intelligent questions
When you get involved in discussions, make sure you ask intelligent questions that illicit responses that provide some insight that can used to help you better understand their point of view and perspective.
Listen, really listen
Another vital ingredient of being empathetic, is being a good listener. Be curious in the first instance by finding as much out about your customers, and asking questions, but then you have to listen, really listen to what they tell you or to what they’re saying to other people. If you’re busy talking about you and your product, you’re not learning anything about them. Great salespeople are great listeners.
Don’t overstep the mark
Now it’s important to go about this in a socially acceptable way, don’t just start interrogating prospects, like they’re under investigation. You wouldn’t want people creeped out by your line of enquiry, would you. So be smart and be patient. It takes time to do proper research. What you’re looking to do is immerse yourself in their world and understand over time, where they are coming from and their point of view and perspective. Engaging and interacting with them, also helps you build relationships. Remember you’re there to add value to their situation, not exploit and manipulate them. You want to equip yourself with the knowledge to make your solution the best it can be, for them.
Use Empathy in all aspects of life
Empathy is not just a trait you should develop for your business, it’s a really important life skill, that will improve all of your personal relationships. Understanding other people will help unlock the door to why people act the way they do, and offer you some insight into how to best deal with them for the benefit of all.
It’s a skill that needs developing over time, but an essential one if you’re to enjoy deeper personal relationships. Always try to think about what you say and how you act towards other people and how that impacts them. A careless word can really cause upset if said in an abrupt manner. Every interaction you have with other people has an effect on them, try to make it a good one.
One of the first things I learned about, when starting my own business was the principle of adding value. It’s especially important if you’re selling a product as an affiliate. Affiliates don’t actually own the product, someone else does, and it is these creators that are providing the initial value, because the product they’ve created, serves some good, or is of some use to the end user.
As an affiliate marketer you are a middle man, you add value to the creator, whose product you’re selling, by putting it in-front or your audience, an audience the creator might never have been able to reach. The creator than rewards you by paying you a commission.
You also add value to your audience, who you hope will buy from you. You add value for them by making them aware of the product, as they may never have heard of it had it not been for you. However you might be one of many affiliates selling the same product, and who are all offering the same value added aspect. These other affiliates are your competitors, along with the creator of the product. You’re prospective customers can buy the product from any number of sources and get the same result, if they are contacted by them.
So it’s necessary to add as much extra value to the transaction as you can. You should try to stand out from all the other affiliates and even the actual creator of the product in some way. How do you do this? Well it’s about giving something extra that no one else is giving.
Get Results: Add value
The image above illustrates some of the ways you can add value for your audience/ prospective customers. You can tie the value-added-bit into the transaction. So they only get the benefit of it, if they buy the product from you first. You can take a chance and offer something for free with no strings attached prior to the purchase and hope they feel a need to repay you and buy using your affiliate link after the fact. The choice is yours. Testing the two options is a worthwhile consideration.
Think of adding value in a bigger sense
Adding value can be something you do in all aspects of your life, not just business. It can come from simply smiling at someone who is walking past you on the street, or a thoughtful gesture towards a loved one. It can become a “state of being” that you live your life by. I recently tried to adopt this way of living, a value added life. It feels nice to be nice. I’m not saying I was a bad person before, far from it, I’ve always been pleasant and polite to other people, always. I’ve always been happy to go out of my way to help people. But I’ve never thought of such interactions as adding value, but they are.
Now I like to think adding value is also a way of making people feel better. To change their state in some positive way.
If they’re sad, making them feel a little better,
if they’ve lost something, helping them to find it,
if they’re fearful, helping them feel safe,
if they’re worrying, help them feel some peace of mind,
if they’re frustrated, help them feel relief or a sense of accomplishment,
if they’re feeling despair giving them a sense of hope.
Adding value in this way can be done one interaction at a time, on an individual basis, it’s small but it’s important, it’s important to someone..
Helping people over and over again
Adding value as affiliate marketers, with the tools at our disposal means we can help our visitors over and over again with one video tutorial, one insightful article, one honest review and recommendation. Once it’s done it’s there to help people over and over again. So next time you’re writing that review, scribing that case study, crafting that white paper, remember you’re doing it to add value to people’s lives.
Hopefully I’ve made you think a little bit more deeply about the concept of adding value. Let’s make the internet and the wider world a better place to be, by focusing on adding value to every part of it, one bit at a time.
“The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand’s offer”
The term “Marketing mix” was coined in an article written by Neil Borden called “The Concept of the Marketing Mix.” He started teaching the term after he learned about it from an associate, James Culliton, who in 1948 described the role of the marketing manager as a “mixer of ingredients”; one who sometimes follows recipes prepared by others, sometimes prepares his own recipe as he goes along, sometimes adapts a recipe from immediately available ingredients, and at other times invents new ingredients no one else has tried.
The Marketing Mix is made up of 7 P’s, they are
Product
When we talk about the product, we are focusing on things like technical specifications or features, design, quality and packaging. Also including are things like guarantees and after sales service along with product range considerations.
Place
When we consider Place and its part in the marketing mix we’re focusing on channels of distribution, promotional partnerships, stockists, location, stock levels and delivery arrangements and those types of things.
Price
Price includes things like retail pricing versus trade pricing, special offers, instalment terms, general price levels within the market, discounting policies, credit policy and overall pricing strategy.
Promotion
Promotion involves advertising, sales promotions, selling methodologies, advertising spend, advertising copy, media channels, and advertising schedules.
People
People involves any contact your employees may have with the customer from the CEO to the cleaner and everyone in between.
Process
The Process goes right across your business from the pre-purchase stage which includes things like contactability and purchase options, through the purchase stage and includes payment methods such as layaway and finance deals through to the post-purchase stage and includes delivery process and customer support and complaint procedures.
Physical Presence
Physical Presence includes things like premises, vehicles and staff uniforms and dress code.
So you can see how the marketing mix forces you to look at every aspect of your business and how it relates to the customer experience of your business.
Originally the Marketing Mix was made up of 4 P’s these being product, Place, Price, Promotion, but have since been increased to the seven we use today.
Use the Marketing Mix to gain advantage
Decide which P or combination of P’s is the most important and relevant to your business and heavily market this to keep the edge on your competition.
For example if you’re selling based on the quality of your service, this means emphasising People and Processes, if you’re selling based on “technology superiority” you would be emphasising the Products edge over competition.
Customer touch points
Identify the touch points between your business and the customer, everything your customer sees, hears, touches, tastes, uses or otherwise interacts with. Each customer interaction, contact or exposure is what is called a touchpoint. Use the 7 p’s to test these intersections and ensure your customers are getting the right impression about youyour businessand aim to build customer interest and loyalty, if you are not currently doing so.
Get Results: the seven P’s
Summary
The Marketing Mix and use of the seven p’s is a valuable tool and allows you to carefully analysis how you interact with your customers in a structured way. Aim to improve every customer touchpoint and market your business in a much more immersive way, not just through your advertising but through the way you do business and your business culture. The end goal is to make your business much more attractive to prospects and keep your existing customers coming back for more.
Are you frustrated that you’re not getting the results you want?
Are you working hard producing content but nobody’s paying attention? Are you wanting to get out of the nine to five rat race and liberate yourself with a location independent online business, but just can’t get any traction?
This article is based around “getting results” from an internet business perspective, but many of the points can apply to such diverse goals as losing weight and becoming wealthy.
You’re not getting the results you want because of one or more of the following:
You have no defined goal – you don’t know what you want, in this circumstance you need to decide on a clear goal.
You’re doing something wrong but you don’t know it’s wrong (assuming you wouldn’t knowingly be doing something wrong). If you’re not getting the results you strive for then you can be sure something is missing, something in your understanding. You need to find what this is to make any further progress.
You don’t know what to do or how to do something that is important, you may not even know you need to know or do it. This is a difficult one but ideally you want to look to role models – people who have trodden your path before you and got the results you are looking for.
You’re knowingly not doing something that’s important, Got to take action here, simple as.
or a combination of some these.
There are two components required to getting the results you want these are:
knowing what to do
Doing what needs to be done
Looking for relevant information to help you
If you don’t know what to do to get the results you’re looking for, it will be nothing more than a matter of luck if you achieve them. If you’re looking for online success you need to know the options open to you and the best practices in doing them in an effective manner. So for instance, if you’re at the start of your online journey, some of the options open to you are:
Affiliate Marketing
Running an eCommerce store selling physical products
Blogging free information (monetise with ads)
Running an Amazon store
So lets take affiliate marketing as an example. If you want to know how to go about getting results as an affiliate marketer you can search for a book on the subject, check out any reviews about it and buy. The problem with books on the subject of affiliate marketing is they quickly go out of date. The internet is evolving at such a pace, printed books can be old hat as soon as they hit the shelves, this is why self published kindle books or ebooks are very popular because they contain more timely information.
Alternatively you can start searching the major search engines for “becoming an affiliate marketer”, or similar searches. Then you have to start sifting through the vast amount of results which come in the form of blog posts, video tutorials, podcasts etc. In fact I have just done such a search and found nearly 300,000 results.
The explosion of the internet has resulted in us having access to unparalleled amounts of information about any topic we turn our attention to. The problem with this situation is not all the information has been created equal. Some of it contains gold nuggets while some of it can only be described as mis-information and trash.
If marketers are motivated to get you to buy their latest product, they will frame the information in such a way as to encourage you to buy that product rather than giving you balance or accurate information.
But let’s be fair, you ain’t ever going to go through all of these 300,000 results, probably just a few on the first page. So lets look at the criteria you need to use to find the golden nuggets of information that will help you get the results you are looking for.
First thing is to make sure you are only taking advice from people that know what they’re talking about. Look at the business models, systems, and habits and relationships they use and try them out yourself. It isn’t guaranteed you will get the same results they have, but until you try them out you will never know. Look at what they sell, how they sell it, who they sell it to, how they find their customers, how they drive traffic to their sales funnel etc. Then try to use their system as the basis for of your own. Don’t just duplicate them, but try to understand why they do what they do and use this as a guide. Check out a few models and see what they have in common. This will most certainly help you understand the process more clearly.
With affiliate marketing specifically you need to find a product to sell, ideally one you use yourself, that you like, find valuable and would be happy to recommend to someone else, then offer it to your audience. Find your own angle, don’t just blindly follow others, but think about what value you can bring to your audience and build a brand around this point of difference..
Get to know the right people
It’s not always about what you know, often who you know can help move mountains. So whatever area you want to get results in, look for people in the know, the influencer’s, and the thought leaders. Join relevant network groups, Facebook groups, and forums and get involved in the conversations and make contacts. If you aren’t getting results and are already in some groups and forums, leave and join others. Check out other blogs, listen to different podcasts, read more books. If you’re not already getting the results, then make a change, but don’t give up.
Make sure you have set yourself a Goal(s)
If you want to get results you need to start with a goal in mind, otherwise how do you know if you’re making progress. If you’re not heading somewhere specific then you’re like a rudderless boat, at the mercy of the tide.
Make your goals big and specific, check out my post all about goal setting for more information on the topic. In a nutshell. Have smaller goals which lead to your bigger overall goal, lined up like domino’s. Smaller goals can be daily, weekly, monthly. Keep your overall goal in mind at all times, and don’t be scared of thinking too big. Ask yourself, “If I couldn’t fail what would I want to do”. It’s okay to have big goals, but be realistic about how difficult they are going to be to achieve, don’t let the difficulty aspect de-motivate you. Use your success in the smaller goals to build momentum towards your overall goal.
Have a sound plan and take action
Your plan is “how” you get the results you want. It’s how you get to achieve your goal. When you’re formulating your plan you need to think about what gets done and when. Start with a basic framework and fill in the details. I find it easier to start with my goal and work backwards to the present time. A simple reverse framework might look like this:
Sell £x worth of X product
Email sequence – demonstrate the value I can bring and allow visitors to get to know me before I try to sell them something. To sell £x of product I need Y number of email subscribers
Lead Magnet in exchange for opt-in
Lead Generation – my customers spend most time on Facebook so use Facebook ads to get leads. It’s important to think about who your customers are, and how to best reach them.
Remember this is currently in reverse order because I find it easier to think things through in this way, but do what works best for you. I’m not going too much into the details about planning in this article, I just wanted to mention a few points and to stress the importance of actually making one, which I’ve now done.
If you find you’re not following your plan then find out why. If you’re:
procrastination
burying head in the sand/denial/ignoring/making excuses/keeping busy doing something else and justifying it
doubting your own ability
being indecisive
feeling overwhelmed
or anxious – perceived imbalance of “ability” and “necessary requirements/skills”
these are usually a manifestation of some fear you have
Avoiding fear of…
Failure
Ask “what’s the worst that could happen?” you’ll realise the consequences of failure are not as scary as you might have first thought. Each failure is a learning experience, and with each failure we take out another obstacle. Ask yourself “What would I do if I could not fail for next 24 hours.” This will help you focus on what needs doing immediately to achieve your goal(s) with the fear of failure removed.
You can not fail until you give up. “Winners never quit and a quitters never win”. Winning often follows losing, remember everyone wants to go to heaven, but no one wants to die. For winners, losing inspires them, for losers, losing defeats them, winning means being unafraid to lose.
Don’t let failure put you off, failure is a great teacher and helps you become more focused on what is needed. Your plan is the journey that you intend to take to reach your destination, and sometimes your way might be blocked, but reassess your options and take a detour. Just make sure you don’t forget that you need to get back on track at the earliest opportunity.
Don’t fear:
Rejection – if others say “no thanks” they are rejecting your proposal not you personally and are just protecting themselves. You need to convince them of your reliability and trustworthiness. “Profit from criticism”
Disappointment – each hurdle is a step closer to the finishing line, learn from each disappointment, change your mindset and learn from any disappointment.
Doing the important things productively
When you’re taking action, make sure you are doing the important high value tasks rather than keeping busy shuffling paper around your desk. It’s not about working hard or slaving away for long hours, its about working smart and effectively and making your work matter. You should make doing the important things a priority and doing them in a productive manner. In his book “The One Thing” Gary Keller advocates living with:
Purpose (determines who we are. It sets our priorities.)
Priority is our focus
Productivity are our actions
If you align your purpose (goal), your priority and productivity should easily fall into place, and motivation should be easy, because you’re doing something that really matters to you.
Get an accountability buddy
If you’re finding it difficult to maintain motivation, then look for help from someone else as an accountability buddy. Make your progress reportable to them and have them give you honest feedback and push you to hit your deadlines.
Avoid Distractions and Temptation
Many people love social platforms, but they can be a real “time drain”. Enticing headlines can easily encourage you away from the task-in-hand and off at tangents, usually on to pointless trivia sites, if you’re anything like me. Avoid such distractions, generally avoid anywhere where you will be distracted, they are killing your productivity.
Temptation is another goal killer, particularly with regards to weight loss and dieting. The same applies here, avoid being in situations and places were temptations exist, unless you have an incredible amount of will-power, and most of us just don’t.
It doesn’t have to be perfect
If you’re bringing a product to market then the best thing to do is get it out into the marketplace. It doesn’t have to be perfect, get the minimal viable product out there and use customer feedback to help you improve it. That way it evolves into what the customer wants and is likely to be more successful in the long term.
Taking Risks
We have come to something that is greatly variable from person to person and is heavily dependant on financial circumstances and pre-disposed tolerance to risk. The bottom line is every new action you take has some element of risk connected to it. You’re moving from the known to the unknown and usually outside your comfort zone, which feels scary.
However to get more in life you need to grow, and to grow, you need to do new things that you haven’t done or tried before. Self-belief is also a big component of risk taking. If you feel you have the skills necessary, you are more likely to take action. Fear will hold you back, re-read the section about fear, above.
Risk taking requires a mind-shift, and unless you make it, you will find yourself stuck in the same situation. However don’t be reckless. Don’t invest thousands of pounds in something that you know nothing about. Any idiot can lose money. Build up your knowledge first and only take calculated risks. (“Risk benefit analysis” is a useful tool for this).
Embrace Change
Taking risk feeds directly into the ability to accept change. Being open to new experiences or new ways of doing things is a crucial skill in a rapidly changing world. If you fail to adapt you will almost certainly get left behind. The days of learning a skill that would see you through to retirement has long gone, think of the steel industry, and mining industry to name just two. Whole towns lay derelict in the USA as testimony to the necessity to accept change as a part of life. Aim for skills that will always be needed, such as the skill of “selling”, businesses will always need to sell products and to employ people that are good at it.
Learn and never stop learning, be a master of what you know and an apprentice of what you don’t know. Don’t be satisfied with doing things the best you can do them, but the best that they can be done. We talked about it earlier, but use role models, and the systems, models, habits and relationships they have developed to get their results.
Additional Points
Just a few additional points to consider:
Have drive, be consistent and adopt good habits, if you think you lack the mental strength to lead others, then you will need to toughen up.
Don’t use failure as an excuse to fail bigger, be critical of yourself and strive for better results.
keep it simple, if you don’t understanding it you can’t control it,
Never give up, persevere and do whatever it takes.
Summary
You’re not getting the results you want because:
You have no defined goal – you don’t know what you want,
You’re doing something wrong but you don’t know it’s wrong,
You don’t know what to do or how to do something that is important, you may not even know you need to know or do it,
You’re knowingly not doing something that’s important,
or a combination of some these.
You must:
know what to do
Do what needs to be done
Sounds simple when it’s put like this but of course the devil is in the detail. However I am all for simplifying complex issues wherever possible. It allows me to go back to basics and helps me understand the underlying key issues with all the surrounding noise removed. This structure of analysis can be used for all goals, such as losing weight, getting fit, earning more money, finding success online, or in your career.
Hopefully you have found this article of use, if so, please share it with your friends, family and colleagues.
In this TED video, Rory Sutherland discusses how perspective is much more important to how we live our lives than we realise. How the way we frame things really matters to the quality of life we lead.
Our circumstances aren’t necessarily a predictor of our happiness, what is much more important is how we look at things and how we feel they relate to us.
He uses a good example of pensioners and the unemployed youth being in a similar situation with too much time on their hands and not enough money in their pockets, yet pensioners are seen as being much happier then their young counterparts. This may be due to the fact that pensioners choose to be in their situation, where the youth have had no option, they have had it thrust upon them and this sense of not being in control, is what makes the two groups feel very differently.
He goes on to name numerous examples of how perspective is used and mis-used.
I like the way Rory recommends using psychological perspective within economic policy decision making and cites the example of governments spending billions of pounds on reducing the journey time on the Euro-star from Paris to London by 40 minutes when simply adding free WiFi to the trains at a fraction of the cost, would have satisfied commuters by allowing the journey time to be more productive and enjoyable.
Another great example he uses is how Korea added countdown timers to red traffic lights reducing the number of accidents and occurrences of road rage and driver frustration and how China not really understanding the principle behind it, added countdown timers to green lights which increased accidents due to drivers speeding up to beat the red light.
Re-framing our perspective and changing our impressions can have a big effect on how we feel and what we do. Things are not what they are, they are what we think they are.
Check out my article on Hugh Ranks model of Persuasion which talks about how marketers use framing to convince you to buy things from them. After all marketing is nothing more than managing perceptions and these shape our perspective.
Yesterday is consigned to history, there’s nothing that can be done to change or affect it anymore.
Tomorrow is simply a construct of the mind and is always in the future. You can never directly interact with it and it can only be influenced by what you do in the here and now.
What you do in THIS MOMENT shapes all your tomorrow’s, so it’s important you make it count. If you’re the type of person that says “I’ll make a fresh start …..” whether it be next Monday, next week, next month or January 1st (via a New Years resolution), understand that you’re simply procrastinating. Procrastination usually occurs because of some underlying fear.
THIS MOMENT is the only time that exists. By the time Monday comes round, it will be the now, no different to the now you face in THIS MOMENT.
I like to keep a “THIS MOMENT” focus, it helps me make better decisions that support my goals. It’s a no tolerance approach to life.
Passing responsibility is passing power
If you pass the responsibility for taking action into tomorrow and beyond you are also passing the power to take action into tomorrow, and are essentially living a “wishful life”, Wishing and dreaming things will change for you, instead of taking charge and making it happen through consistent action. Action is required to drive you into the arms of your goal, and there is no other time to make a start than “NOW”.
Get Results: what you do in this moment shapes all your tomorrows. make it count
