Small business owners….
If you’re business is not currently online, you’re potentially missing out on lots of business, which is going straight to your competitors.
Is business good? Well it could be so much better with an online presence.
My photography business survives without any passing trade, it’s all done online and of course word of mouth.
It’s not enough to just have a social media profile business page. What if it goes away or get’s hacked. What you need is your own website, a based from which to grow from, that’s your own.
Next you need to be found in search results.
You can still use your social media channels, if you have them, but your website and search is a whole new marketing channel.
Staying as you are is of course an option, after all you’re in your comfort zone. But remember if you do what you have always done, you’ll likely get what you’ve always got. Well that’s not entirely true, because more and more business is being conducted online these days.
You’ve got to be where your potential clients are hanging out. This is online, sure, on social media, but also on Google search. People search for things on Google and other search engines. You have got to be there to be found and you won’t be via Facebook or Instagram.
Appearing in search means..
You need a website (hosting)
You need to find out what you prospective customers are searching for (keyword research)
You need to have your site optimised for search results (SEO)
You need to fill in the gap between going live and being found in search, through advertising via PPC (Google Adwords)
You can convince yourself that you’re okay with the way things are, that you can manage without the need to go online, but really you’re ignoring all the potential business you’re giving up.
Why settle for okay when things could be great with more business coming through the door?
It’s easy to make excuses, after all they make us feel better about dealing with things as they are.
Here at Get Lasting Results, we call them coping excuses, and while they are justifications for dealing with our current behaviours and allow us to feel better about the way the land currently lays, we can all do better and demand more.
Once you deal with the discomfort of making the initial transition online, you’re there. After the initial effort it gets easier, it becomes part of your normal work routine.
In fact we can hold your hand throughout the whole process, and do it for you, from hosting, keyword research, SEO to PPC.
For more information follow this link (sign up), fill in your email and we’ll get the conversation started.